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January 2022

How To Effectively Engage With Your Niche Audience On Social Media

OSM in Belleville, Ontario, provides social media engagement tips for entrepreneurs in 2022.

How To Effectively Engage With Your Niche Audience On Social Media

Social media engagement is not about the amount of time you spend online. It’s about the authentic relationships you are consistently creating within your niche community - sharing ideas, inspiring and learning from one another, encouraging each other etc. 

Without RELATIONSHIP, engagement is simply an impossible marketing tactic that leaves most individuals feeling less than successful. 

Why is that?

Because social media engagement is not a formula. And it’s also not something you can simply fake as your audience can easily decipher between an authentic, personal conversation and one that is rushed, unthoughtful and unreachable - causing you to come off as uninterested or uncaring. 

According to a study done by Sprout Social, 91% of people believe that social media has the incredible power to connect individuals and 64% want brands to start using this power to connect with them personally. 

This personal connection is what makes a consumer feel heard, seen and listened to -  the key to brand loyalty! 


But Why Is Social Media Engagement So Important in 2022?

If there is one thing that is standing out in the marketplace more than anything else in 2021-2022, it would be this…the importance of cultivating genuineness within your brand, messaging and relationships. 

Today, your audience is looking for deeper connection, meaning and authenticity when purchasing a product - not just the product itself.

And with so many options at their fingertips, the competition for captivating attention is seemingly worth even more than the almighty dollar! 

For what is a dollar when compared to brand affinity? If you ask us, connection has become the newest form of currency in today’s marketplace. 

Here Is What Today’s Consumers Are Looking For: 

  • Trust
  • Relatability 
  • Experience 
  • Connection 
  • Moral 
  • Dependability 
  • Understanding 
  • Unity 

And the number one channel for giving brands the most opportunity to connect with their audience and reach these ideals? You guessed it - social media! 

When a consumer feels connected to a brand they are more likely to: 

  1. Purchase from that brand over that of a competitor. 
  2. Spend time engaging with that brand. 
  3. Recommend that brand to others in their personal circles. 
  4. Remain loyal to that brand over time.
  5. Continue supporting that brand regardless of a negative experience in the past.

But how does a brand achieve this personal connection? By utilizing an effective social media engagement strategy.


Practical Ways To Effectively Engage On Social Media 

Many people step into the world of engagement thinking they must always be online, accessible and “social”. The problem being that they simply do not have the time to be that consistently present in their online circles. 

But don’t worry! You actually don’t have to schedule out your entire day on social media in order to effectively engage with your audience. All you have to do is find a consistent schedule that works for you - even if it’s only 10 minutes/day!

During that chunk of time, reply to your post comments, DM’s and story replies. Share interesting stories on your own account and remember to leave positive feedback on another account’s posts/stories too. 

Share aspects of your business that are intriguing, informational and/or entertaining via simple posts and stories, and always remember to ask questions and share ideas in order to encourage more responses from your audience.

Pro Posting Tip: Don’t revolve all of your posts around your services and products - be creative! Post  business updates, behind-the-scenes, general questions, personal updates etc. These kinds of posts are all about engagement - encouraging your audience to not only view your content, but to also ENGAGE with it on a personal level.

Practical Ways For Brands To Engage On Socials: 

  • Invite your audience to contribute to your content (ie. user-generated content).
  • Like and/or respond to a consumer within 48 hours.
  • Demonstrate your brand’s personality in a creative way.
  • Create online communities that unite people, ideas and passions.
  • Participate in conversations that are relevant to you, your brand, your interests and your values. 

Our Top 6 Social Media Engagement Tips 

1. Post quality content and engage with your community consistently.

Use your social media platform(s) to share the story of your brand in creative and authentic ways.

2. Engage with other accounts on a regular basis - growing your relationships and building new ones as you go!
3. Share content from other accounts that you relate to or that speak to your brand values/interests.
4. Encourage your viewers to engage with your content by:
  • Responding to comments.
  • Mentioning a viewer’s name or account within your content. 
  • Visiting other business pages and speaking to their comments and captions personally, remembering to not copy/paste your comments from one account to the next.
  • Initiating conversations with new accounts daily.
5. Create catchy captions and utilize quality photos/videos.

Use your content writing skills to create memorable captions and ensure that your photo and video content is eye catching.

6. Ask for feedback!

Listen to what your audience is asking from you and do your best to deliver. 

Learn more about Building Your Brand On Social Here!

Start Building Your Online Community Today With An Engagement Strategy That Works!

Now that you know how to engage meaningfully on your own accounts, and why it’s important to do so, it’s time to put this knowledge into action. Start building your own social media engagement strategy today and building into your brand’s online community!

At OSM, we’re dedicated to providing you with the practical tools necessary in reaching your goals. We also understand, however, that as entrepreneurs, you can end up wearing quite a few hats as you begin to take on more and more roles within your company. If social media management simply does not fit within your schedule - we have a solution!

We partner with companies every day in creating social media strategies that work for them - saving them time and helping them effectively reach their ideal client. 
If you’d like to learn more about our Social Media Management Packages, call our team at (613) 969-0626 or connect with us online!

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