2022 is a crazy time to be alive. And an even crazier time to run a business! If you’re still on the fence about starting a website and investing in web hosting, this is the sign you’ve been waiting for to make that jump!
And we’ll tell you why…
During the COVID-19 pandemic, the retail world came to a screeching halt. And we’re only just now recovering from the aftermath!
When COVID first hit and brick-and-mortar shops began closing their doors, small business owners had to make an important decision.
Should they stick it out and hope for the best? Or should they follow the rest of the world and shift to a hybrid business model?
While some businesses did decide to stay put and hope that in-person shopping would return, many others made the jump into e-commerce. They purchased a domain name, invested in web design and became a part of the growing online shopping community.
And thank goodness they did! Because online shopping grew by 5.5% that year alone (2019-2020).
And this shift has only continued since then!
Yes, doors did open again, and in-store shopping returned. But the shift to digital shopping wasn’t necessarily a temporary solution. The world was already headed in the direction of incredible technological advancement before COVID.
So, in some ways, the pandemic simply sped up the process.
Today, around 6,000,000 people are online shopping every minute! And 85% of consumers are now using the internet regularly to discover local businesses.
They pull out their mobile phone, type in a few words relating to their search and choose one of the highest-ranking page results on their search engine results page (SERP). All in hopes that the product, service or other information they are looking for will pop up. This process is why SEO (search engine optimization) is so vital in 2022.
But here’s the thing…
Google (or any search engine for that matter) isn’t a wizard. If you want to get found online, you have to show up and fight for your spot!
But SEO isn’t the only tool used to get you there…
If you want to compete with the other billion or so sites in the world, your website needs to be:
You also need a good web host support team to back you up!
Are you ready to start generating online traffic and business revenue? It’s time to get online with reliable website hosting services!
If you want a website, you need website hosting. There’s no way around it.
But what exactly is website hosting anyway?
To better understand it, we have to take a bit of a deep dive into the complexities of the internet.
Don’t worry - it’s not as scary as you think!
In short, internet browsers (or web browsers) are the tools used to scan the internet and present web pages to the searcher. They simplify and convert the code (HTML) used to create websites so that we’re able to see things like text and images.
Your internet browser is what allows you to see the page you’re reading right now!
Examples of Internet Browsers:
The internet is a globally connected network system. It can access and retrieve data worldwide!
As you search online, your web browser sends access requests (HTTP requests) to internet servers using an internet connection - a means of network communication.
This communication allows browsers to search for, find and retrieve information for the searcher.
Without the internet, browsers would have no way of accessing the servers that hold all the world’s websites!
Internet servers are what hold (or host) websites. They receive those access requests from your browser (sent through the internet) and allow your websites to be found and retrieved by the searcher.
When we say your site needs hosting, we’re saying that your site needs a home on one of these servers. Only then can the online community find your business!
Essentially, having your website hosted means that it is safely stored and accessible online.
And that's how web hosting works!
By now, you probably have a pretty good idea of why having your website hosted is so important. But do you know what makes a GOOD website hosting service?
Server reliability is one of the most important factors to consider when selecting a web hosting provider. Why? Because a weak server can boot your website offline - leaving your site entirely out of the internet’s reach.
If this happened, you could lose search traffic, viewership and potential sales!
A good website hosting company has a stable server and has an annual network uptime score above 99.5%.
Strong security is a must for any website, but especially for one that collects or stores personal data.
A secure web host protects your website from hackers, cyberattacks and other potential threats.
A good website hosting company will ensure that your website has quality cyber security protection and regular security updates.
Load-time is an extremely important aspect of a successful website. When a searcher lands on your site, you only have a small amount of time to make a good impression. And to do that, your site needs to load quickly, your page content needs to be valuable, and they have to find what they're looking for.
In fact, according to Google, you have about 1-2 seconds for your page to load! Any more than that and you’re risking a high bounce rate and a low Google ranking in SERP.
A good website hosting company ensures competitive side speed.
Fast, personalized and effective customer service is the fourth and possibly the most crucial factor to consider when selecting a web hosting company.
After all, the stability, security and speed of your website all rely on the support you get from your hosting provider.
Whether you have a self-managed site or have a web development company managing your site for you, a strong support system is imperative.
When choosing a good web host provider, look for the following support criteria:
At OSM in Belleville, Ontario, we’ve been building, designing, managing and hosting websites since 1997!
Over the last 25 years, our Web Development and Support Team have worked with a variety of websites from multiple different industries.
The best part about our job as a web hosting company?
We get to build relationships with incredible companies in our community! Every. Single. Day.
Not only do we get to help build their dreams from the ground up, but we have the opportunity to support those dreams for years to come as well!
Are you looking for reliable website hosting in Quinte? Get in touch with our team!
Have you made your mark in the online world yet? We've got all the tools and experience you need to get started!
Begin building virtual authority, generating online traffic and growing business revenue in 2022. With our reliable web hosting and web design services, gaining traction in the online community is simple!
To learn more about our hosting services, call us at (613) 969-2626 or visit us online.
Did you know there are nearly 2 billion websites online right now? That is a lot of websites.
Each website represents the hopes and dreams of its creator. Each website is hoping to attract more sets of eyes to like, follow, email, call, share, and interact.
How will your new website fare in this ever-expanding online ocean? Will it sink like the Titanic… or race to the finish like an Olympic champion?
As you are planning your website launch or re-launch, it won't take you long to notice how many "how much does it cost to create a website" blog posts and articles exist online today.
But how many of those resources tell you how much it will cost to create a successful website?
This one will. The information you are about to read comes straight from our CEO. It represents how we guide our clients from invisible to successful status in an online setting.
Imagine you want to start a new local business. You find a building. You throw up a sign. You step back to admire your handiwork. Then you smile with satisfaction and walk away, ready to start raking in the bucks.
What is wrong with this picture?
For starters, you didn't unlock the front door, hire employees, stock the shelves or do any marketing. You are basically cruising toward failure.
Now imagine instead of a local brick-and-mortar company, you decide to start a new online business.
You find a domain name and register it. You hire a hosting provider. You throw up your company name and logo on the home page. Then you smile with satisfaction and walk away, ready to start raking in the bucks.
The question to ask yourself is: What IS your website, really? Why even make a website? Just because your competitor has one? Because some marketing 101 course told you that you should have one?
Your website is you online, plain and simple. It is your company, your customer service, your products and/or services, your entire explanation of why potential customers should choose you instead of your competition. It could not be more important to the success of your company now and over the long term.
And here is the ultimate irony: it doesn't actually cost much, if anything more, to create a successful website than it does to create a useless website.
In other words, it is not necessarily the amount of money you have to spend on a website that matters. It is how you spend it that makes all the difference.
These are the four basic costs involved in building any website, regardless of its future potential to help you succeed.
This is the least expensive but often most challenging part of starting your website. You have to pick the name of your company online. It needs to be reasonably short, easy to spell, easy to remember and keyword-friendly.
That is why this step isn't for amateurs! The good news is, it isn't expensive (on average $15 to $35 per year).
Your website host is responsible for making sure your website is always live, visible, fast, working properly, and safe from hackers.
This is a tall order! Not all hosting providers can pull it off, and price isn't always an indication of who can or can't do what is needed.
Hosting packages are usually billed monthly or annually. Costs can range from $10 to $50 or more per month.
Basic hosting packages simply give your website an online home. More feature-rich packages will include options like company email, extra cloud storage, content management controls and editing ability.
In the vast majority of cases, most new company owners stop after step two. Why? Obviously, they think they are finished.
Many will spend the rest of their business life wondering why the heck everyone was so insistent they put up a website since their own never seems to do anything!
This is exactly why, just as you wouldn't do your own tooth extraction, you don't necessarily want to craft your own website content.
You want someone who knows how to speak "web" to do it for you. Your content needs to be rich in appropriate keywords to boost your search engine rankings (called SEO). It needs to be responsive (display perfectly on any size screen and in any browser).
Most of all, all of your website content needs to flow in such a way that new visitors are automatically guided toward contacting you to order products or services. A simple website may cost $200 to $300. A more complex site may cost $1,000 or more to design.
Not surprisingly, a successful online marketing campaign always flows out of a successful website.
And in truth, steps three and four must be treated as one single step, because the content your web design team creates is what will drive your online marketing for the foreseeable future.
A catchy and memorable domain name, consistent branding throughout, creative and keyword-rich content—all of these will contribute to your marketing success.
Most importantly, this type of website will deliver real-time reports so you know exactly how new prospects find you online, how they interact once on your site, what the major interest drivers are among your products/services, and so much more.
Happily, online advertising and marketing inventions like PPC (pay-per-click) are easily tailored to any size budget. This is especially the case with a well-designed website that does most of the work for you!
Why choose us? Let our happy customers explain!
Contact us online or give us a call at 613-969-0626.