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Digital Marketing 101: What is it? Does Your Business Need it?

Business owner utilizing digital marketing services.

Digital Marketing 101: What is it? Does Your Business Need it?

If you own a business in 2023, there’s no way around it. Digital marketing services are essential to effective brand establishment, recognition and growth.

Without it, you miss hundreds, if not thousands, of opportunities to get in front of your target audience.

While digital marketing has evolved over the last decade, one thing is for certain:

It’s not going anywhere!

Digital marketing is only becoming more and more prominent.

The methods consumers use may change and adapt as new platforms become available. But the root concept of digital marketing is stronger than ever.

Essentially, if you want to compete in today’s market, you must embrace its digital landscape.

But where do you begin?

In this article, we deep dive into all things digital marketing. We discuss everything - from its definition to how to best take advantage of its waiting opportunities.

Keep reading to get your business on the (virtual) map!

 

What is Digital Marketing?

As a business owner, you have probably heard the term digital marketing frequently. After all, it’s one of the most crucial aspects of owning a business.

We’re here to ensure you understand,

  1. What it means,
  2. The opportunities it presents and
  3. How you can best access those opportunities.

Let’s get started!

In a nutshell, digital marketing is advertising delivered through digital channels.

The type of digital channel a marketer chooses depends on their client, product, budget, etc.

These factors help narrow down where, when and how a business should show up online.

Common Digital Channels:

  • Social media
  • Search engines
  • Websites
  • Email
  • SMS

Which online platform(s) do you think best fit your business?

We’ll dig deeper into these platforms later. But for now, think of some examples of digital marketing you have seen in these online spaces. Things like promotional video ads, banners, text messages, etc.

Chances are, you have seen hundreds of these promotions via your own personal channels.

This leads us to our next question…

 

Why is Digital Marketing Important?

Digital marketing is a big part of everyday life. Whether we like it or not, it's everywhere!

This is exactly why it’s so important.

Digital marketing allows you to connect and engage with prospective and existing customers. Not where you are. But where they are. And on an almost constant basis!

E-commerce has steadily grown in popularity for years, which is no surprise! Online shopping is incredibly convenient. After all, it’s literally at your fingertips.

This year alone, there are 80 million more digital buyers than in 2022. That puts the total number at 2.64 billion.

To put that number into perspective, we’re talking 33.3% of the world’s population.

Consider these statistics!

It’s easy to see that digital marketing is now an integral part of the Canadian economy. Not only is it taking over other forms of advertising, but it also focuses on today's most crucial aspect of marketing: personal connection!

Top Benefits of Digital Marketing:

  • Global reach
  • Local reach
  • Cost efficiency
  • Improved customer experience
  • Measurable results
  • Effective targeting
  • Enhanced brand awareness
  • Increased engagement

There’s also the convenience of different types of content on each platform. Online marketing opens up an array of content types that cater to your specific industry. Examples include blogs, podcasts and video content!

Now that you know what it is and its importance, it’s time to better understand how to use it.

 

Types of Digital Marketing and How to Use Them!

While many forms of digital marketing exist, most small businesses focus on those with the highest ROI potential. In most cases, that includes content, SEO and social media.

Content Marketing

Content is one of the most popular forms of digital marketing.

Digital content marketing is any form of content shared digitally. It’s usually informative, leading your audience to take a specific action - like asking a question or clicking a button!

At its core, its intent is to,

a) Attract visitors to view said content and

b) Encourage them to take the desired action (whatever that action might be).

Examples of Digital Content:

Pro Tip: Create content with your specific target audience in mind. This helps position your brand as a trusted voice and relate directly to your people.

Discover how good copywriting can help boost your marketing efforts!

SEO

SEO (search engine optimization) typically goes hand in hand with content marketing. After all, how else do you get your content in front of the right people?

Optimizing content specifically for search can help it rank higher in search results. This puts your content in front of more people. And the best part is, those people are already searching for you!

While there are many forms of SEO, we recommend focusing on:

  • Content Strategy
  • Keyword Research and
  • Technical Optimization.

These three elements help focus your content and ensure it’s searchable by the right people.

Social Media Marketing

If you’re looking for an easy way to connect and communicate with your audience, this is it!

The right platform allows you to effectively build awareness and generate leads!

Examples of Social Platforms:

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter
  • Snapchat
  • Pinterest
  • Threads
  • TikTok
  • BeReal

The best thing about social media marketing is that it builds on its own success. Your efforts can quickly magnify as engagement with your account adds up.

This is a great way to use organic (unpaid) content to boost your business. And while organic content goes a long way, these platforms also offer the opportunity for paid ads!

Not sure where to get started? A social media agency can help simplify and optimize your marketing!

 

Develop Your Own Digital Marketing Strategy

What does your digital marketing strategy look like?

Before you start marketing, we always recommend starting from square one. You have to know WHO you are targeting and WHY!

These two factors are the basis for any digital strategy and will hugely boost your ROI.

Without knowing who you want to target and why, you can’t decipher HOW best to connect with them.

Let’s start developing your strategy with effective digital marketing services today! Our marketing team at OSM ensures your plan fits your business goals and budget.

All our marketing packages are customizable. So you can choose a plan that caters directly to your needs!

Discover 7 Benefits of Hiring a Local Digital Marketing Agency!

 

Get In Touch

Let’s talk all things digital marketing!

Call our marketing team at (613) 969-0626 or contact us online!

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A Social Media Agency Will Simplify & Optimize Your Marketing!

Business owner scrolling through social media on cellphone.

A Social Media Agency Will Simplify & Optimize Your Marketing!

The to-do list never seems to end as a business owner. There’s a team a manage, payroll to submit, products to design, and so much more. For many business owners, running a company takes up much more time than they thought.

If that’s you, keep reading.

Owning a business is one thing. Running a business is another.

Doing all the behind-the-scenes work on top of that - like marketing or admin. - takes a huge toll on your time.

Explore OLG Slots at Georgian Downs when you travel to Innisfil.

Social media is one of those behind-the-scenes tasks.

When you spend all your time creating content and managing your platforms, there’s little time for much else. But results tend to slide if you step away to focus on other important tasks.

While you may love working in and on your business, even you can admit there is more to life than keeping it going 24/7.

This is where a reliable social media agency comes in!

 

It’s Time To Let Go Of The Reigns

Many business owners have difficulty giving up control.

We’re guilty of this too!

Letting go of something you love or are good at is extremely difficult. Especially if it’s something you’ve built from the ground up - like a business!

After all, you’ve got it to where it is today. All you want to do is keep things going strong.

But you’re running out of brain capacity, let alone time in your busy schedule.

What’s funny is that business owners tend to start their own businesses for just that reason. To free up their time, have more control and be their own boss.

So what happened?

 

“The irony is that some of the reasons we start our own businesses are possibly the very things that can challenge us if we want to build our business to greater heights.”

Catherine Meyer (CEO and Founder of Catalyst Leadership Solutions).

 

Simply put, you can’t do it all.

In fact, we’d go as far as to say that you shouldn’t do it all.

You’re needed in so many different areas of your business. But those areas need your full attention and energy. They don’t deserve only 50% of your efforts.

Neither do your social media accounts.

To keep all areas of your growing business operating at 100%, you have to learn the art of delegating.

And we promise, with the right team, it’s easier than you think!

 

Benefits of Investing in a Social Media Agency

The right social media agency will be your trusted partner.

It’s not enough to simply take over the management of your socials. A good agency embodies your brand personality and values.

They become an extension of who you, as a brand, are. And the benefits are tenfold!

Structure

A social media agency builds structure into your marketing strategy.

For every campaign, promotion, or idea put forward, there is a unique plan designed. This plan spreads across each platform and is intentionally curated to help you reach your goals.

The benefit of a social media agency is that a team of experts specifically tailors each piece of content to the platform and audience it’s launched to.

The Result: A higher return on investment!

Optimization

If your social account(s) is already doing well, it’s probably as good as it'll get, right?

Wrong.

A good social media agency knows how to take your results and elevate them!

They're not about keeping you where you are. They're about seeing how far you can go and getting you there!

They have access to proven data, dedicated resources and high-end software. This helps them know exactly what works and what doesn’t work for your niche on each platform.

The Result: Improved overall performance!

Professionalism

As a business, professionalism is imperative.

Whether you’re a small or large company, it deserves expert care.

The benefit of investing in a social media agency is that they have access to:

  • Top tools
  • Expert resources
  • Best practices

They also ensure to report and provide feedback regularly! So you always know exactly what’s happening on your account(s) and how to improve.

The Result: Strengthened online professional presence.

Consistency

In the world of social media, consistency is the key. But it’s not just about posting consistently!

Many avenues of content creation, management and engagement rely on consistency as well.

This includes your brand colours, voice, topics, timing, aesthetics, etc.

For example...

The more consistent your brand aesthetic is, the easier it is to recognize. This helps enhance your brand awareness and recognition.

Using consistent voice and topics in your materials is also crucial. If you were the only one managing your socials before, it was probably quite obvious.

Your voice would come through pretty consistently across all your channels.

When you hire a social media agency, they ensure this consistency stays intact.

Lastly, a consistent social schedule. 

Social agencies create a consistent social schedule for each platform. They also ensure your content is well-varied and balanced across these varying channels.

This ensures high-performing posts that optimize your reach!

The Result: Improved brand recognition and higher potential for reach.

Efficiency

As mentioned above, you can’t (and shouldn't) do it all.

Investing in a social media agency helps save time for the areas of your business that really need you.

They can help,

  • Create,
  • Optimize,
  • Test,
  • Manage &
  • Analyze!
  • These experts maximize your budget to reach your business goals without taking up all your time.

The Result: More freedom in your schedule.

 

Rest Assured That You’re Hiring Professionals

A good social media agency doesn’t just embody your brand personality. It amplifies it!

This team of professionals refines and strengthens your brand voice. They know exactly who your audience is and precisely how to reach them.

The best part?

They aren’t spread too thin. Each team member has a specific role - designed for their unique expertise.

Below are some of the roles within a social media agency:

  • Social Account Manager
  • Paid Social Manager
  • Social Media Strategist
  • Copywriter
  • Graphic Designer
  • Community Manager

These dedicated resources focus on optimizing each specific area of your social account(s). They also work together to ensure consistency across all platforms!

And all you have to do is hire one team.

You don’t have to wear 10 hats or outsource to 10 different people. You can trust one team to handle everything proficiently. From ideation to creation and management - they've got it handled!

 

OSM: Your Local Social Media Agency in Quinte

Looking for a local social media agency in Quinte, Ontario? Contact our team at OSM!

Our social media management services are all-inclusive - from content creation to reporting. We’ll take your online presence to the next level!

 

Let’s Get Started

Letting go of the reigns doesn’t mean letting go of your business.

In fact, quite the opposite!

Hiring a social media agency is an investment that promises to simplify and optimize your marketing. So you get all the benefits without putting in all the work.

Have more questions? Get in touch with our team today!

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2023 Social Media Engagement Guide For Beginners: Helping You Show Up Well!

 

Small Business Owner Managing Their 2023 Social Media Engagement.

2023 Social Media Engagement Guide For Beginners: Helping You Show Up Well!

Social media engagement is a free and powerful tool that can entirely change the way you do business. It is the key to quality brand growth, lead generation, customer relationship management and loyalty in 2023.

And it all happens within a small, hand-held device!

So how do you leverage this technology for your business?

This article explores the ins and outs of social media engagement - from theory to execution! If you’re new to social media, you’ll want to keep this article within reach.

Keep reading to learn how to,

a) Catch your audience's attention,

b) Keep them interested and committed to your content, and

c) Create an engaged community within your niche.

Ready to get started?

 

First Up, What Is Social Media Engagement?

If you’ve ever responded to a Direct Message on Facebook or replied to a comment on an Instagram post, you’ve engaged on social media.

But there’s more to it than that!

RESPONDING to your audience is one thing. But REACHING OUT to your audience is another. And continually showing up, even after that initial interaction, is yet another!

Social media engagement is a two-way street. And, when done effectively, it can also present a domino effect. 

Have we lost you? Hold up! Let’s put this into perspective.

Picture this:

You meet up with a friend over coffee. Chances are, during your meeting, you and your friend will have some back-and-forth dialogue. You ask a question, your friend answers, they say something funny, and you laugh.

That’s the first form of engagement.

But then…

The person standing in line heard the joke and laughed. The barista then asks what was so funny, and they tell her. She repeats the joke to her coworkers. And her coworker then tells the lady at the drive-thru window.

Then the lady continues to tell that joke to her friends, family and coworkers throughout the rest of the day.

Now your simple act of engagement has spread like wildfire!

And while this may look a little different on social media, the concept remains the same.

In the world of social media, you can measure engagement with:

  • Likes (or reactions)
  • Shares
  • Comments
  • Views
  • Mentions
  • Subscriptions…etc.

In a nutshell, social media engagement is how your audience reacts, connects and interacts with your content.

 

How Does Social Media Engagement Benefit Your Business?

Here’s the thing…

A big following means nothing if your followers are not engaging with you.

That’s like hosting a big party where everyone shows up, but nobody does anything when they get there. Nobody drinks the punch. Nobody dances. Nobody even talks to you!

A big group of silent, bored people is the opposite of what you had planned for the party.

And the same is true for social media.

An active social media audience is crucial in 2023.

Especially if you’re in the market for brand growth.

However, we’ll let you in on a little life hack:

With the constantly changing algorithms, it can be hard to stay TOP-OF-PAGE. But if you engage consistently and effectively with valuable content, you can work towards an even higher goal:

Staying TOP-OF-MIND!

 

4 Benefits of Good Social Media Engagement

Brand Awareness and Recognition

One of the great benefits of social media engagement is brand awareness and recognition.

Once you’ve created your brand identity and have a solid strategy, the next step is to start showing up for your audience.

In this initial step, you’re finding your niche and showing up where your audience is already hanging out. You’re joining the party, introducing yourself and essentially handing out your business card.

As you continue to show up and engage, this audience will begin to not only know you but also recognize you - even from afar!

 

Brand Affiliation

To be honest, we’ve found some of our best friends in business on social media.

How cool is that?

Once we found our niche and started interacting, it was easy!

We found many people with similar passions, goals and interests as us. That’s how our podcast, Shop Talk Quinte, began!

We found so many people in our community with a heart for the meaningful work they did. And we admired that in them. So we invited them to have a conversation with us!

We asked them questions. We answered the questions they asked us. We listened to their responses. And them ours.

We began to understand, inspire and learn from one another.

And voila! To this day, we have grown to call them friends.

We are proud to be brand affiliates of their companies. And they are proud to be brand affiliates of ours!

 

Lead Generation

There are many types of lead generation:

  • SEO (search engine optimization),
  • Paid ads,
  • In-person networking events,
  • Online networking events,
  • Referrals,
  • Email marketing…etc.

But one of the most valuable forms of lead generation in 2023 is social media.

Your social media business account holds limitless market potential!

As you continue to build relationships and become a trusted thought leader in your industry, you begin the first stage in the lead conversion funnel: awareness!

In this stage, the client is getting to know you. The value you bring. The problem you solve.

They’ll begin to trust you!

 

Customer Relationship Management

Keeping in touch with your current and potential customers has never been easier with social media engagement!

With a quick post, you can keep everyone updated on the minute-by-minute happenings of your business. Whether that be new products, unexpected announcements, upcoming holiday closures, new ventures…etc.

They can also ask you questions any time - day or night -  in an easy-to-use medium.

By opening that line of communication on social media, you’re inviting MORE interactivity, connection and interest. And all you had to do was show up well!

So, how do you do that? How do you effectively show up on social media in 2023 to achieve these benefits?

We’ll teach you!

 

Your 2023 Social Media Engagement Guide:

Know Yourself

Step #1 to showing up on social media is to get to know yourself.

AKA your brand.

In our brand discovery meetings, we ask all sorts of questions to get to know you, your brand, your vision for the brand, goals, ambitions, values…etc.

We ask,

  • WHO your brand is,
  • WHAT your brand is,
  • WHAT it is you offer,
  • WHERE your brand is,
  • WHY your brand exists,
  • WHO your brand is targeting, and
  • HOW you add value.

Before you start engaging on social media, ask yourself these questions. They’ll help guide your content strategy and messaging!

 

Know Your Audience

And, of course, once you know yourself, you will then have to discover your target audience.

After all, how do you expect to find someone if you don’t know who you’re looking for?

Start with the basics, like age, gender, location and interest.

Then, move on to language, visual content and tone!

How does your target audience talk?

What tone of voice do they relate to?

What types of visual content speak best to them?

Once you know who you're targeting and how to best communicate and relate to them, you can start creating content directly for them!

 

Create Content That Counts

And that brings us to content!

Want to succeed on social media?

Then you need to create meaningful and valuable content.

You need intriguing content that relates to your people and encourages engagement!

Start by creating original content that is authentic to you and your brand.

Then use that valuable content to start conversations or encourage people to talk about you on their profiles.

It can be as simple as sharing an interesting fact about yourself and then asking whether your audience can relate.

 

Be Human

This is where the original, authentic content comes in.

Advertising has been around for a very long time. And people usually know how to spot a salesperson from a mile away.

So if you plan to only talk about your business or products, you might as well just not go on social media. Because that’s not what people want. 

And it’s especially not what they want on social media!

Social media should be a place to gather, connect, relate, share and exchange.

Not sell.

Now that doesn’t mean you can’t sell on social media. Because you absolutely can! It’s just not the goal.

The main goal is to build and nurture personal relationships. Even relationships between clients, potential customers and other business owners!

So, as you begin showing up online, try to veer away from all the sales pitches you’ve memorized. Instead, be human! Interact authentically with your audience and focus on being a genuine presence online.

 

Get Involved

And lastly, be brave!

To engage online, you have to put yourself out there.

So, involve yourself in those conversations.

Reach out to new people and brands.

Interact with content from other accounts.

Share your thoughts.

And don’t forget to also be an active listener!

You’ll be surprised at how many incredible relationships you will build!

 

Keep Us Posted!

Was this information helpful? Inspiring? We’d love to hear your thoughts!

Follow along with the OSM team on Instagram, Facebook, Twitter, TikTok or LinkedIn. Or stay in touch with us by signing up for our newsletters!

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How To Effectively Engage With Your Niche Audience On Social Media

OSM in Belleville, Ontario, provides social media engagement tips for entrepreneurs in 2022.

How To Effectively Engage With Your Niche Audience On Social Media

Social media engagement is not about the amount of time you spend online. It’s about the authentic relationships you are consistently creating within your niche community - sharing ideas, inspiring and learning from one another, encouraging each other etc. 

Without RELATIONSHIP, engagement is simply an impossible marketing tactic that leaves most individuals feeling less than successful. 

Why is that?

Because social media engagement is not a formula. And it’s also not something you can simply fake as your audience can easily decipher between an authentic, personal conversation and one that is rushed, unthoughtful and unreachable - causing you to come off as uninterested or uncaring. 

According to a study done by Sprout Social, 91% of people believe that social media has the incredible power to connect individuals and 64% want brands to start using this power to connect with them personally. 

This personal connection is what makes a consumer feel heard, seen and listened to -  the key to brand loyalty! 

 

But Why Is Social Media Engagement So Important in 2022?

If there is one thing that is standing out in the marketplace more than anything else in 2021-2022, it would be this…the importance of cultivating genuineness within your brand, messaging and relationships. 

Today, your audience is looking for deeper connection, meaning and authenticity when purchasing a product - not just the product itself.

And with so many options at their fingertips, the competition for captivating attention is seemingly worth even more than the almighty dollar! 

For what is a dollar when compared to brand affinity? If you ask us, connection has become the newest form of currency in today’s marketplace. 

Here Is What Today’s Consumers Are Looking For: 

  • Trust
  • Relatability 
  • Experience 
  • Connection 
  • Moral 
  • Dependability 
  • Understanding 
  • Unity 

And the number one channel for giving brands the most opportunity to connect with their audience and reach these ideals? You guessed it - social media! 

When a consumer feels connected to a brand they are more likely to: 

  1. Purchase from that brand over that of a competitor. 
  2. Spend time engaging with that brand. 
  3. Recommend that brand to others in their personal circles. 
  4. Remain loyal to that brand over time.
  5. Continue supporting that brand regardless of a negative experience in the past.

But how does a brand achieve this personal connection? By utilizing an effective social media engagement strategy.

 

Practical Ways To Effectively Engage On Social Media 

Many people step into the world of engagement thinking they must always be online, accessible and “social”. The problem being that they simply do not have the time to be that consistently present in their online circles. 

But don’t worry! You actually don’t have to schedule out your entire day on social media in order to effectively engage with your audience. All you have to do is find a consistent schedule that works for you - even if it’s only 10 minutes/day!

During that chunk of time, reply to your post comments, DM’s and story replies. Share interesting stories on your own account and remember to leave positive feedback on another account’s posts/stories too. 

Share aspects of your business that are intriguing, informational and/or entertaining via simple posts and stories, and always remember to ask questions and share ideas in order to encourage more responses from your audience.

Pro Posting Tip: Don’t revolve all of your posts around your services and products - be creative! Post  business updates, behind-the-scenes, general questions, personal updates etc. These kinds of posts are all about engagement - encouraging your audience to not only view your content, but to also ENGAGE with it on a personal level.

Practical Ways For Brands To Engage On Socials: 

  • Invite your audience to contribute to your content (ie. user-generated content).
  • Like and/or respond to a consumer within 48 hours.
  • Demonstrate your brand’s personality in a creative way.
  • Create online communities that unite people, ideas and passions.
  • Participate in conversations that are relevant to you, your brand, your interests and your values. 

Our Top 6 Social Media Engagement Tips 

1. Post quality content and engage with your community consistently.

Use your social media platform(s) to share the story of your brand in creative and authentic ways.

2. Engage with other accounts on a regular basis - growing your relationships and building new ones as you go!
3. Share content from other accounts that you relate to or that speak to your brand values/interests.
4. Encourage your viewers to engage with your content by:
  • Responding to comments.
  • Mentioning a viewer’s name or account within your content. 
  • Visiting other business pages and speaking to their comments and captions personally, remembering to not copy/paste your comments from one account to the next.
  • Initiating conversations with new accounts daily.
5. Create catchy captions and utilize quality photos/videos.

Use your content writing skills to create memorable captions and ensure that your photo and video content is eye catching.

6. Ask for feedback!

Listen to what your audience is asking from you and do your best to deliver. 

Learn more about Building Your Brand On Social Here!

Start Building Your Online Community Today With An Engagement Strategy That Works!

Now that you know how to engage meaningfully on your own accounts, and why it’s important to do so, it’s time to put this knowledge into action. Start building your own social media engagement strategy today and building into your brand’s online community!

At OSM, we’re dedicated to providing you with the practical tools necessary in reaching your goals. We also understand, however, that as entrepreneurs, you can end up wearing quite a few hats as you begin to take on more and more roles within your company. If social media management simply does not fit within your schedule - we have a solution!

We partner with companies every day in creating social media strategies that work for them - saving them time and helping them effectively reach their ideal client. 
If you’d like to learn more about our Social Media Management Packages, call our team at (613) 969-0626 or connect with us online!

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NEW Instagram Updates: Designed To Support Entrepreneurs and Creators

NEW Instagram Updates: Designed To Support Entrepreneurs and Creators

The pandemic was hard on everyone, and if you’re an entrepreneur with a big heart for your business, you might have experienced more discomfort, confusion and chaos than you could have ever expected. 

But all that to say, there’s a light at the end of the tunnel. And Instagram is doing its best to get us there!

 

5 NEW Instagram Features To Propel Your Brand Forward

#1. Twitter Card Previews ARE BACK! 

After being discontinued in 2012, this feature has now returned to the stage! Allowing instagram links on Twitter to be displayed as a preview of the post - enticing your audience to want to see more of the content on your Instagram page!

This feature is great for interconnecting your platforms and gaining more reach across your posts.  

#2. Story Links (regardless of follower count)

This one is life changing! What used to be offered only to the “elite” Instagram users (ie. high-reach influencers or mega-brands) is now offered to EVERYONE! 

If you were looking for an easy way to gain more traction on your website without spending a dime, this organic form of brand awareness and reach-generating content is definitely something you are going to want to encourage in your followers/product users. 

Pro Tip: Ask your loyal customers, friends and family to publish stories on their Instagram of your product(s), including the new Link Sticker! As their audience begins to interact with their content, you will immediately be gaining FREE traffic to your site! 

#3. 60-Second Stories

Currently in the testing-stages, this upcoming feature is something that all story-enthusiasts are going to LOVE! 

More space for awesome content? Yes please!

#4. Desktop Publishing 

As an entrepreneurial content creator, having the ability to post directly from your desktop computer is HUGE! 

Not only does this save space on your phone’s storage, but it also saves you time transferring files from one device to the next. 

#5. Collabs (co-author posts and reels)

Supporting local is more than just a trend. Since the pandemic took a major toll on the small business community, supporting local has become more of a lifestyle - one that Instagram is in full support of. 

Collabs are currently being tested by specific creators/brands for the purpose of helping creators market their product(s) without even leaving the platform - IT’S A GENIUS MOVE!

 

Social Media Management SErvices

You already know the importance of your online presence, but do you have the capacity, resources and materials needed in order to keep up with the heightening demands and innovative features of each platform? 

Reach out to our team today to partner on your social media content creation! 

We’ll tell you:

  • WHAT you should be posting. 

  • WHEN you should be posting

  • WHO you should be targeting. 

  • And HOW to target them using tools like the ones we’ve just mentioned above!

 

Stay In Touch...

...with current, online marketing trends and features!

Our team is passionate about keeping you informed and educated. Why? Because we LOVE to see you succeed! 

That’s why we focus on providing both our clients and our community with the knowledge and know-how needed to create, support and propel their brands! 

Contact our team at 613-969-0626 or connect with us online!

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