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HOW TO START YOUR OWN PODCAST - 5 EASY STEPS!

OSM in Belleville, Ontario, provides 5 Easy Steps to starting a small business podcast.

How To Start Your Own

Podcast - 5 Easy Steps!

MYTH: You need to be an established content creator in order to start your own podcast.

TRUTH: As long as you have a voice and something to say, you have the power to launch an incredibly successful podcast! 

 

Did you know that more than 8 million Canadian adults listen to podcasts at least once a month? It’s incredible how quickly podcasts have grown and become such a prominent piece of our daily education, advertising and entertainment. In fact, “what podcast are you listening to lately?” is almost as common a question as “what Netflix show are you watching lately?”.

 

So, why are podcasts so popular? 

  1. Podcasting is the multitasker’s best friend 

  2. Podcasting is an easy and convenient way to absorb information 

  3. Podcasting is a great way to engage with, communicate and amplify your message 

  4. Podcasting = Brand Personality 101 

  5. Podcasting is FREE for listeners - meaning ANYONE can access ANY podcast!

 

Why Should You Start A Podcast For Your Small Business?

Podcasts are an incredible tool for small businesses and here’s just a few reasons why!

Brand Identification 

During the pandemic especially, people are looking for connection and relationship - someone they relate to, trust and can have a good old fashioned conversation with! This is where your podcast comes in! What better way to share your brand personality and voice with the world than to TALK ABOUT IT. Your podcast is your opportunity to share your life, your passion and your authenticity with someone who honestly wants to hear it!

Community Building 

Podcasting is such a great way to build a natural connection with your audience. You can read every single one of our blogs and social media posts, but do you know what we sound like when we laugh? Probably not (unless you’re watching us on TikTok or our recent Instagram Live!). 

Podcasting is your key to building that personal connection! It gives you the opportunity to build on running jokes or themes, to engage with what’s happening in your life in the moment, to connect with other people in your area of focus and to really SHOW UP for your audience. 

Content Marketing 

Remember when you thought you could only start a podcast if you were an established content creator? NEWSFLASH! If you run a business and are, in fact, the voice and passion behind that business. You are a content creator! All you have to do now is get that content out to the right people. 

Authority Building 

Do you ever find yourself saying, “Oh I could talk about that for hours! Just hand me a mic!”? 

DING DING DING - this is your chance!

Podcasting is a great strategy to use when identifying yourself as an expert in a given topic or industry by providing real, authentic content on that given topic. 

Networking

Did you hear our recent podcast episode with @fourcornerscollective where we talked about Being A Mom & An Entrepreneur at the same time? It’s GOLD! And the best part? We got to network with an AWESOME brand doing AWESOME work in a similar industry as us! This, my friends, is called networking - and we love it! 

Podcasting presents an opportunity for you to connect with other people in your genius zone and start to have those impactful conversations that leave you, and your audience, feeling inspired!

 

Here Are 5 Steps To Starting Your Podcast Today!

  1. Create a vision for your podcast and understand the audience you want to reach/impact.

  2. Create 5-8 themed questions to ask each guest.

  3. Choose the platform(s) you want your podcast episodes to be accessible on (Youtube, Spotify, etc.)

  4. Utilize tools like Zoom for recording your episodes.

  5. Have fun with your podcast and use it to have the conversations that are really meaningful to you!

So what are you waiting for? If you’re looking for a social media platform that gives you the freedom to show up authentically, to increase brand awareness and connect with your audience all at once - this is the answer! 

Here’s How We Use Zoom For Our Podcast!

Click Here To Install The Zoom App

Step 1 

Record your episode on Zoom. 

Step 2

Download the recording to your computer and move it to your phone using a USB cable.

Step 3

Download the video editing app Powerdirector.

Step 4

Edit your video and export as MP4.

Step 5

Upload MP4 to YouTube (or other streaming platform) and add a thumbnail cover! 
 

Stay In Touch With Our Team At OSM!

“Marketing is really just about sharing your passion.” - Michael Hyatt 

It doesn’t have to be elaborate with perfect video or sound quality. It doesn’t have to be planned down to the second. And it doesn’t have to be the best thing you’ve ever created. 

In fact, it can be awkward, a little choppy and a lot uncomfortable when you first start - ours was! 

But that’s the beauty of it. Because people aren’t looking for perfection, they’re looking for connection. 

So start sharing your authentic, passionate, REAL life...

And then tell us how it goes! 

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