MYTH: You need to be an established content creator in order to start your own podcast.
TRUTH: As long as you have a voice and something to say, you have the power to launch an incredibly successful podcast!
Did you know that more than 8 million Canadian adults listen to podcasts at least once a month? It’s incredible how quickly podcasts have grown and become such a prominent piece of our daily education, advertising and entertainment. In fact, “what podcast are you listening to lately?” is almost as common a question as “what Netflix show are you watching lately?”.
Podcasting is the multitasker’s best friend
Podcasting is an easy and convenient way to absorb information
Podcasting is a great way to engage with, communicate and amplify your message
Podcasting = Brand Personality 101
Podcasting is FREE for listeners - meaning ANYONE can access ANY podcast!
Podcasts are an incredible tool for small businesses and here’s just a few reasons why!
During the pandemic especially, people are looking for connection and relationship - someone they relate to, trust and can have a good old fashioned conversation with! This is where your podcast comes in! What better way to share your brand personality and voice with the world than to TALK ABOUT IT. Your podcast is your opportunity to share your life, your passion and your authenticity with someone who honestly wants to hear it!
Podcasting is such a great way to build a natural connection with your audience. You can read every single one of our blogs and social media posts, but do you know what we sound like when we laugh? Probably not (unless you’re watching us on TikTok or our recent Instagram Live!).
Podcasting is your key to building that personal connection! It gives you the opportunity to build on running jokes or themes, to engage with what’s happening in your life in the moment, to connect with other people in your area of focus and to really SHOW UP for your audience.
Remember when you thought you could only start a podcast if you were an established content creator? NEWSFLASH! If you run a business and are, in fact, the voice and passion behind that business. You are a content creator! All you have to do now is get that content out to the right people.
Do you ever find yourself saying, “Oh I could talk about that for hours! Just hand me a mic!”?
DING DING DING - this is your chance!
Podcasting is a great strategy to use when identifying yourself as an expert in a given topic or industry by providing real, authentic content on that given topic.
Did you hear our recent podcast episode with @fourcornerscollective where we talked about Being A Mom & An Entrepreneur at the same time? It’s GOLD! And the best part? We got to network with an AWESOME brand doing AWESOME work in a similar industry as us! This, my friends, is called networking - and we love it!
Podcasting presents an opportunity for you to connect with other people in your genius zone and start to have those impactful conversations that leave you, and your audience, feeling inspired!
Create a vision for your podcast and understand the audience you want to reach/impact.
Create 5-8 themed questions to ask each guest.
Choose the platform(s) you want your podcast episodes to be accessible on (Youtube, Spotify, etc.)
Utilize tools like Zoom for recording your episodes.
Have fun with your podcast and use it to have the conversations that are really meaningful to you!
So what are you waiting for? If you’re looking for a social media platform that gives you the freedom to show up authentically, to increase brand awareness and connect with your audience all at once - this is the answer!
Record your episode on Zoom.
Download the recording to your computer and move it to your phone using a USB cable.
Download the video editing app Powerdirector.
Edit your video and export as MP4.
Upload MP4 to YouTube (or other streaming platform) and add a thumbnail cover!
It doesn’t have to be elaborate with perfect video or sound quality. It doesn’t have to be planned down to the second. And it doesn’t have to be the best thing you’ve ever created.
In fact, it can be awkward, a little choppy and a lot uncomfortable when you first start - ours was!
But that’s the beauty of it. Because people aren’t looking for perfection, they’re looking for connection.
So start sharing your authentic, passionate, REAL life...
Building Brand On Social In 2020
Hey, welcome to the OSM team - Thanks For “Tuning In”!
2020 has come and almost gone already! Although this year was not what we had expected and a large majority of us had to pivot our business, our mindset and possibly even our talents - we have been able to learn so much!
As a marketing agency in the Quinte region, we have had the absolute privilege of helping small businesses, entrepreneurs and even larger scale business owners come to terms with the many changes that this year has thrown our way. The marketing industry is constantly changing, constantly developing and constantly moving. What we knew for sure last year is not something guaranteed for this year - and that has been proven!
Our team at OSM in Belleville has learned some crucial lessons this year regarding how to market, who to market to and WHY.
Our most valuable lesson learned though is what has become ESSENTIAL in terms of marketing during 2020. Our answer to that question?
SOCIAL MEDIA MARKETING.
Social media is a valuable tool used to market products and services, build relationships and gain traction in the marketplace. Whether you are a small one-person show or an international, large-scale company with thousands of employees, social media is going to be your best friend.
The Value Of Social Media:
In 2020, people are drawn in by YOU. You become the sales tactic by simply sharing your purpose, your behind-the-scenes moments and the personality you bring to the table!
A Note From Owner and CEO of OSM:
“We’re definitely in the brand building business. A lot of people get that mixed up with the sales business, which are two separate things. We want to be focusing on building a brand because brand will always outlast sales...let’s make sure you’re around, not just for the short term, but for the long term as well!”
By using social media to market, advertise and ultimately build your brand, you are no longer just investing in your business. You are actually investing in PEOPLE.
Social media allows you, as a business, to:
So how will you choose to use social media for your business?
A question that our social media experts at OSM get asked quite a lot is, “how much should I be sharing on my social media accounts?”
This is a great question for two reasons:
Let’s break this down!
Are you sharing valuable content or are you just sharing lots of content? What’s the difference?
Knowing what to post is a huge stepping stone for businesses in terms of their social media marketing tactics. At OSM in Belleville, our social media strategists recommend two key strategies:
Experiment with different content to find what sticks and what doesn’t.
Stay authentic to yourself and your brand.
It’s important to know what your ideal customers want to see so that you can provide them with that valuable content, but it’s also important to stay on-brand and true to yourself. As we mentioned before, you are the sales funnel. You, your story and your purpose. So, let that show!
At OSM, we believe in creating healthy boundaries between your off-line and on-line life. It can be so easy to get caught up in posting consistently, being “on” for your audience 24/7 and creating content that documents every moment of your life. We want to provide you with healthy strategies so that you can enforce these healthy boundaries in your own life!