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A Social Media Agency Will Simplify & Optimize Your Marketing!

Business owner scrolling through social media on cellphone.

A Social Media Agency Will Simplify & Optimize Your Marketing!

The to-do list never seems to end as a business owner. There’s a team a manage, payroll to submit, products to design, and so much more. For many business owners, running a company takes up much more time than they thought.

If that’s you, keep reading.

Owning a business is one thing. Running a business is another.

Doing all the behind-the-scenes work on top of that - like marketing or admin. - takes a huge toll on your time.

Explore OLG Slots at Georgian Downs when you travel to Innisfil.

Social media is one of those behind-the-scenes tasks.

When you spend all your time creating content and managing your platforms, there’s little time for much else. But results tend to slide if you step away to focus on other important tasks.

While you may love working in and on your business, even you can admit there is more to life than keeping it going 24/7.

This is where a reliable social media agency comes in!


It’s Time To Let Go Of The Reigns

Many business owners have difficulty giving up control.

We’re guilty of this too!

Letting go of something you love or are good at is extremely difficult. Especially if it’s something you’ve built from the ground up - like a business!

After all, you’ve got it to where it is today. All you want to do is keep things going strong.

But you’re running out of brain capacity, let alone time in your busy schedule.

What’s funny is that business owners tend to start their own businesses for just that reason. To free up their time, have more control and be their own boss.

So what happened?


“The irony is that some of the reasons we start our own businesses are possibly the very things that can challenge us if we want to build our business to greater heights.”

Catherine Meyer (CEO and Founder of Catalyst Leadership Solutions).


Simply put, you can’t do it all.

In fact, we’d go as far as to say that you shouldn’t do it all.

You’re needed in so many different areas of your business. But those areas need your full attention and energy. They don’t deserve only 50% of your efforts.

Neither do your social media accounts.

To keep all areas of your growing business operating at 100%, you have to learn the art of delegating.

And we promise, with the right team, it’s easier than you think!


Benefits of Investing in a Social Media Agency

The right social media agency will be your trusted partner.

It’s not enough to simply take over the management of your socials. A good agency embodies your brand personality and values.

They become an extension of who you, as a brand, are. And the benefits are tenfold!


A social media agency builds structure into your marketing strategy.

For every campaign, promotion, or idea put forward, there is a unique plan designed. This plan spreads across each platform and is intentionally curated to help you reach your goals.

The benefit of a social media agency is that a team of experts specifically tailors each piece of content to the platform and audience it’s launched to.

The Result: A higher return on investment!


If your social account(s) is already doing well, it’s probably as good as it'll get, right?


A good social media agency knows how to take your results and elevate them!

They're not about keeping you where you are. They're about seeing how far you can go and getting you there!

They have access to proven data, dedicated resources and high-end software. This helps them know exactly what works and what doesn’t work for your niche on each platform.

The Result: Improved overall performance!


As a business, professionalism is imperative.

Whether you’re a small or large company, it deserves expert care.

The benefit of investing in a social media agency is that they have access to:

  • Top tools
  • Expert resources
  • Best practices

They also ensure to report and provide feedback regularly! So you always know exactly what’s happening on your account(s) and how to improve.

The Result: Strengthened online professional presence.


In the world of social media, consistency is the key. But it’s not just about posting consistently!

Many avenues of content creation, management and engagement rely on consistency as well.

This includes your brand colours, voice, topics, timing, aesthetics, etc.

For example...

The more consistent your brand aesthetic is, the easier it is to recognize. This helps enhance your brand awareness and recognition.

Using consistent voice and topics in your materials is also crucial. If you were the only one managing your socials before, it was probably quite obvious.

Your voice would come through pretty consistently across all your channels.

When you hire a social media agency, they ensure this consistency stays intact.

Lastly, a consistent social schedule. 

Social agencies create a consistent social schedule for each platform. They also ensure your content is well-varied and balanced across these varying channels.

This ensures high-performing posts that optimize your reach!

The Result: Improved brand recognition and higher potential for reach.


As mentioned above, you can’t (and shouldn't) do it all.

Investing in a social media agency helps save time for the areas of your business that really need you.

They can help,

  • Create,
  • Optimize,
  • Test,
  • Manage &
  • Analyze!
  • These experts maximize your budget to reach your business goals without taking up all your time.

The Result: More freedom in your schedule.


Rest Assured That You’re Hiring Professionals

A good social media agency doesn’t just embody your brand personality. It amplifies it!

This team of professionals refines and strengthens your brand voice. They know exactly who your audience is and precisely how to reach them.

The best part?

They aren’t spread too thin. Each team member has a specific role - designed for their unique expertise.

Below are some of the roles within a social media agency:

  • Social Account Manager
  • Paid Social Manager
  • Social Media Strategist
  • Copywriter
  • Graphic Designer
  • Community Manager

These dedicated resources focus on optimizing each specific area of your social account(s). They also work together to ensure consistency across all platforms!

And all you have to do is hire one team.

You don’t have to wear 10 hats or outsource to 10 different people. You can trust one team to handle everything proficiently. From ideation to creation and management - they've got it handled!


OSM: Your Local Social Media Agency in Quinte

Looking for a local social media agency in Quinte, Ontario? Contact our team at OSM!

Our social media management services are all-inclusive - from content creation to reporting. We’ll take your online presence to the next level!


Let’s Get Started

Letting go of the reigns doesn’t mean letting go of your business.

In fact, quite the opposite!

Hiring a social media agency is an investment that promises to simplify and optimize your marketing. So you get all the benefits without putting in all the work.

Have more questions? Get in touch with our team today!

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10 Signs Your Business Needs a Custom Programming Solution

Custom Programming Solutions.

10 Signs Your Business Needs a Custom Programming Solution

Your business should be unlike any other.

Services and products might be similar. But the core vision, processes and operations can be entirely unique.

This is what differentiates your business and gives you that competitive advantage.

We have an incredible team of web designers, developers and programmers at OSM. Together, they bring about solutions that simplify, enhance and boost your business!

We do it all! From productivity-increasing upgrades to custom-built customer relationship management (CRM) systems.

Our programmers don’t believe in cookie-cutter fixes. They commit themselves to creating a solution that works best for you - from scratch!

When you can’t find the fix you need off the shelf, our team gets busy customizing one. We create a seamless solution that’s reliable, secure and designed to fill your unique needs.

Not sure if a custom solution is the right investment for your right now? Keep reading!

Below are 10 signs that your business needs a custom programming solution:

1. Your company relies solely on manual processes.

Most businesses rely heavily on manual processes - and for a good reason! This personal touch of creativity and professionalism makes a huge difference.

But, as you know, to err is human.

It’s normal to make mistakes, run out of time or burn out.

This is when manual processes become an issue.

When your team spends too much time, energy and effort doing things by hand, it’s time to upgrade.

In most cases, this indicates over-dependency on manual processes. 

Something’s gotta give!

Investing in a custom programming solution means automating these time-consuming tasks. And with automated operations, your team’s efficiency and productivity both benefit!

2. You’re experiencing chronic process disorganization.

Process disorganization in small businesses is not uncommon. 

With a small team and a large clientele, it’s no wonder things are getting lost in the mix. These small teams manage everything - from clients and projects to inventory and payments!

With a custom automation solution, you can automate these repetitive tasks. This frees up your time and ensures professional organization 24/7!

3. You’re experiencing too many recurring issues.

We’ve all experienced tech issues. But once they start repeating themselves, you know there’s a bigger problem.

Recurring issues that cause program failures or bad user experiences can deeply hurt your business.

Your ROI could drop. Your customer retention could plummet. And your once thriving CRM could cause your entire workflow to crash and burn!

In these cases, a one-size-fits-all solution won't always work.

You need a system that’s designed solely for you - your team, your workflow and your business objectives. And with our programmers, you can get exactly that!

4. You cannot upscale your business.

Whether you’re a large or small business, growth is always a good thing!

That is…unless your business can’t handle the growth.

Upscaling your business without upgrading your processes is a recipe for disaster.

You’ll quickly run out of manpower, resources and space - resulting in company-wide burnout!

Designing a custom solution as the foundation for your expansion is critical.

5. Your customer satisfaction is declining.

Does your business rely heavily on your website? E-commerce, travel agencies and the health industry are a few that typically do.

In these cases, your clients use your site daily.

So, what happens if the current systems you have in place aren’t living up to your client's standards?

If customer satisfaction declines, it's a clear sign your website must improve.

After all, these systems are primarily for the benefit of your clients. If they fail, your clients will leave and your business will suffer.

It’s up to you to ensure it's doing its job - enabling you to build a successful relationship with your clientele.

If it fails to uphold customer satisfaction, an upgrade is not only recommended, it’s critical.

6. Your business is inefficient and stagnant.

Efficiency is key for steady revenue and growth.

If you’re noticing a decline in your team’s productivity, you must get to the bottom of the issue immediately!

We mentioned above how disorganization and manual processes can slow your business down.

But many other factors also contribute to this inefficiency.

One of these factors is stagnancy. This is a business's refusal or inability to move forward with changing technologies.

Think for a moment about old-fashioned methods of payment - i.e. relying solely on cash and a cashier to make a payment.

While this worked at the time, it eventually became less efficient. New, more practical payment methods quickly arose.

Today, retailers use a variety of payment methods - from automated self-checkouts to PayPal integrations!

These systems save time, money and effort.

Is your business feeling stagnant lately? Are you ready to take the next step forward?

If so, now is the time to invest in a custom programming solution!

7. You track and analyze everything by hand.

Another old-fashioned way of business is manual tracking and analysis.

Manual data entry and spreadsheets were once a necessity. They were the only real way to track success and plan for the future.

Today, we have a better solution.

Our programmers can create a custom system built uniquely to your tracking needs. We can program your system to do almost anything - from reporting to prediction analysis!

8. You’re having difficulty reaching and managing your customers.

Is your CRM (customer relationship management) system helping or hurting your business?

One of the biggest challenges businesses face is the use of a CRM that does not meet their tailored needs.

Because every business is unique, each requires its own custom solution. This is especially the case when working with a company’s customer relationships.

These relationships are the backbone of your business. And, as we’ve stated before, it would not survive without them.

The solution?

Custom CRM solutions.

These unique solutions have your unique clientele in mind.

We recommend custom CRM if you need a web-based platform to meet clients' relational needs.

9. There is no communication happening between teams.

In the wise words of George Bernard Shaw:

“The single biggest problem in communication is the illusion that it has taken place.”

Poor team communication is typically easy to spot.

You may see it in delayed communication from leadership roles. Or you may experience it in a hybrid/remote work environment.

Your business suffers when team members and leaders fail to communicate information effectively.

Some of the effects of poor workplace communication include:

  • Employee mistrust, absenteeism and low morale
  • Low productivity due to lack of information
  • Loss of sales
  • Ineffective collaboration
  • Workplace conflict

How can custom programming help?

Our programmers can help create effective communication pathways for all your business connections. This includes yourself, your team, clients, partners, etc.!

10. The solution you’re looking for does not exist.

Are you struggling to find a solution that fits your specific business needs? Or trying to use a program for a purpose it’s not intended for?

News flash: There is more to discover and create in this world!

What a relief!

You may not be able to find something off-the-shelf, but the solution does exist.

It just hasn’t been created yet!

That’s where our team of programmers come in.

When your needs don’t mesh with standardized solutions, our team get down to business!


Why Invest in Custom Development?

You cannot rely solely on standardized solutions to reach your business goals effectively.

Sharpen your competitive edge with a custom solution designed to fit your business. The right upgrade can drastically improve your workflow, efficiency and more!

This gives you the momentum you need to launch into the next phase!

Benefits of Custom Development:

  • Automated workflow
  • Increased ROI
  • Improved data security
  • Increased sales
  • Enhanced brand loyalty
  • Improved site performance
  • Reduced manual labour
  • Optimized operating cost

PLUS! When you work with our OSM, you can be 100% sure that your upgrades are affordable, reliable and secure.

That’s our job! And we do it well.


Check out some of our recent work!

Alarm Systems

Our programmers built custom customer and staff portals that

a) Allow staff to manage complex projects from start to finish, and

b) Allow customers to track that progress.

Customer Tracker

Staff Dashboard

Quinte Health

Our programmers built a nine-page sub-site that can:

  • Manage thousands of files,
  • Manage tens of thousands of database records,
  • Manage calendar events,
  • Track inventory, and
  • Provide support via a ticket system and knowledge base.

Reagents Inventory

Home Depot Canada

Our programmers built an EDI-based logistics system. This system issued daily requests to carriers for several hundred orders between Canada and the U.S.

Carrier Select

Planner With Map

Cambridge Memorial Hospital

Our programmers implemented a system to automate administrative tasks, including:

  • Credentialing,
  • Staff payments, and
  • Professional development.

Staff Dashboard






Our programmers designed a custom CRM with a financial lease/loan broker focus.

The main features revolve around,

a) Managing financial transactions and

b) Managing the clients/customers assigned to those transactions.

These critical features are intuitive, quick, mobile responsive and easy to access!


Start Your Project With OSM

Don’t settle for cookie-cutter fixes. Invest in the custom solution that works perfectly for you, your team and your customers!

Ready to start your project?

Contact us online or give us a call at 613-969-0626!

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8 Features of The Best Canadian Web Hosting Companies

8 Features of The Best Canadian Web Hosting Companies

8 Features of The Best Canadian Web Hosting Companies

Having a website is no longer optional.

Of course, choosing to invest in one is still up to you. But if a searchable online platform is your intent, a website is the obvious choice.

A website is crucial in attracting new customers and retaining existing ones. As the central hub of your business, it can help you:

  • Appear more professional,
  • Share your company’s story,
  • Align your brand efforts,
  • Increase brand awareness,
  • Widen the reach of your company’s content,
  • Serve your customers better,
  • Increase revenue,
  • Attract local leads, etc.

But you’ll need a good website and web host provider for all these incredible benefits to come true.

Your web hosting provider determines your website’s performance. So be sure to choose a company you trust.

What is Web Hosting?

This article explores 8 key features of the best Canadian web hosting companies.

If you’re searching for a hosting provider for your website, consider these factors first!

1. Speed

Site speed, or load time, is one of the vital components of a successful website.

When a visitor lands on your site, you have under two seconds for your page to load. Any more than that, you risk a higher bounce rate or lower SERP (search engine results page) ranking.

Why is this?

If a searcher navigates away from your site quickly, Google’s algorithm takes this as a signal. It could mean the visitor didn't find what they were looking for or it was uninteresting.

If this happens often, Google could rank your site lower on the results page.

Another reason site speed affects your site's success is your searcher’s expectations.

People’s attention spans have drastically decreased. At the same time, their expectations for immediate gratification have increased.

According to a study by Neil Patel, “47% of consumers expect a web page to load in 2 seconds or less”.

The study also states that “40% of people abandon a website that takes more than 3 seconds to load”.

In other words, the world is in a hurry.

If you slow it down, you lose the game!

After all, the purpose of the Internet is to provide instant information. If that information doesn’t immediately load on one site, there’s a high chance that it will on another site.

Increasing your site speed can help keep people on your site longer.

That’s why this is one of the most crucial factors to consider when searching for a web host provider!

A good hosting provider ensures a competitive site sped across all your pages. 

2. Support

A built-in customer support system in your hosting package is a necessity.

You never know when a problem will arise or how serious it will be. It could be a minor technical glitch or a more complicated programming issue.

Reliable customer support means that there’s already a team working on a solution.

This ensures your site's problems receive faster and more effective solutions. This, in turn, increases site uptime and reliability.

There are many different forms of customer support, including:

  • Knowledge Database and Tutorials
  • Live Customer Support (via phone or chat)
  • 24/7 Monitoring
  • 24/7 Ticket Systems

What matters most is that your support team is knowledgeable and timely.

3. Security

Strong security is a must for any website. But it is even more crucial if your site collects and/or stores personal data.

Secure web hosting protects your site from cyber threats and ensures your servers run 24/7.

Benefits of Web Hosting Security:
  • Protects secure information,
  • Backs up your data,
  • Detects/Removes malware,
  • Monitors networks,
  • Protects hardware,
  • Prevents cyberattacks, etc.

4. Storage Space

Storage space, or disk space, refers to how much content your site can hold.

Storage space holds both public and behind-the-scenes data.

Examples of public information:

  • Logos,
  • Images,
  • Blog content, etc.

Examples of behind-the-scenes information:

  • PHP
  • CSS
  • JavaScript files, etc.

When choosing and setting up your hosting provider, be sure you have enough storage space. It should be enough to hold both current and new content - so make sure you have lots of space to work with!

5. Bandwidth

Is it your intent to grow your online audience, increase web traffic and up your sales? If so, then invest in a hosting company with higher bandwidth.

The more bandwidth your site has, the faster it can deliver content during peak traffic times.

This ensures each visitor has the same fast browsing experience - regardless of how full your site is!

6. General Maintenance and Upkeep

Most hosting companies offer maintenance and upkeep as part of their hosting package.

This includes routine maintenance like renewing your domain name, SSL certificate and hosting. It also includes things like CMS updates, security patches and system updates.

Your hosting provider should always perform proactive maintenance and updates. This ensures your website operates effectively and efficiently.

7. E-Commerce Options

Do you plan to offer online shopping on your website? If so, you’ll need to find a hosting provider that offers e-commerce.

E-commerce, or “electronic commerce”, is a method of buying and selling on the Internet. Many hosting providers offer this design and functionality feature alongside a web design package.

What does an E-commerce set-up include?
  • Shopping cart
  • Payment Gateway
  • Product Display
  • Shipping Gateway

8. Email Options

As you're searching for a web host provider, look for one that offers email hosting for your website’s primary email.

This professional email hosting service links your website domain with your email address. This reinforces the connection between your website and email. 

This results in a more professional and trustworthy means of communication.

Benefits of linking your site domain with your email:
  • Increases customer engagement
  • Improves credibility
  • Increases trust
  • Enhances professionalism
  • Supports digital identity


OSM: One of The Best Canadian Web Hosting Providers

Looking for a local and reliable web hosting provider in Ontario? You’ve found it!

Our OSM team has offered web design, management and hosting services since 1997.

We feel honoured to work with such incredible companies in our community over the last 25 years. 

We’ve built incredible websites and even more incredible relationships over the years. And we look forward to continuing to support our local businesses in Ontario for many years to come!



  • We update our servers regularly for improved performance and security.
  • Our servers offer optimized security reinforcement with Firewalls and Mod Security rules.
  • We monitor each server's install base and usage closely - adjusting as needed to ensure top site speed.
  • Our servers are constantly monitored via sonar monitoring. If any service fails to respond to a sonar check, our on-site, 24/7 support staff are immediately notified. While problems are extremely rare, this monitoring minimizes any potential downtime. It is how we guarantee 99.9% Network Uptime!
  • We secure each of our websites with TLS 1.2/1.3 connections and basic SSL certificates.
  • Genuine human support by ticket, email, phone and online documentation.

To learn more about our hosting services, call (613) 969-2626 or visit us online.

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Why Invest In a Custom Website Design Company?

Custom Website Design Company At Work in Belleville, Ontario.

Why Invest In a Custom Website Design Company?

Investing in a website for your business is a must in 2023. But investing in a CUSTOM website design company? That value is unmatched!

Picture your physical office location:

How much effort do you put into designing your office, entrance, landscaping, lobby, etc.?

If you’re like most business owners, you’ve invested a good chunk of the budget in your office design.

And you weren’t wrong to do so!

After all, your office location is many things:

  1. It’s the first impression of your business to visitors.
  2. It’s an advertisement for your company for passersby.
  3. It’s where you conduct the majority of your business.

Unsurprisingly, investing in the design of your company’s central location has a high ROI (return on investment) potential.

And, you guessed it, the same goes for your website!

That’s why business owners invest in their office design - to ensure their central business location is professional, comfortable and approachable.

Keep reading to discover how valuable a custom website design is for your business.


Strong First Impression

Visitors form a first impression of your website design in 50 milliseconds.

That’s just 0.05 seconds!

This means in under 1 second, your website visitor has already created a mental image of your brand. 

Whether that’s a good image or bad, it’s there to stay!

That’s how powerful a first impression is. It can cause visitors to stay on your page or leave it for a competitor’s site.

Good web design is crucial in catching visitors’ attention and keeping it.

That’s why a custom website design company skillfully implements: 

  • Quick page loads,
  • Stunning visual design,
  • Easy navigation and accessibility,
  • Intuitive layout, etc.


Brand Consistency

Consistent branding can increase your revenue by up to 23%!

Consistency is the key to making your brand both professional and recognizable.

Think of a well-known, easily-recognizable brand like No Frills.

You can spot a No Frills from miles away by just a few key factors:

  • Font
  • Brand Colouring
  • Imagery

You expect to see large block font, a bright yellow building, and a bunch of bananas!

These brand elements are what makes No Frills so familiar to us. They make it easy to find and recognize. 

But more than that, these elements help nurture customer trust and loyalty.

Customers know what to expect when they walk into a No Frills. They’ve come to depend on the familiarity of the environment.

Creating a consistent and easily recognizable brand is crucial in establishing trust.

That’s where a custom website design company comes in!

A professional web designer creates a consistent design throughout your entire website. This ensures a cohesive experience for your visitors - no matter what page they’re on!


Increased Credibility

75% Of users judge a company’s credibility based solely on its visual design.

Good visual design helps increase brand credibility.

For example, imagine if a website had a poor design, difficult navigation and unreadable fonts. You would, most likely, deem that site unprofessional. It may even bring you to question its legitimacy.

A good website design company knows how vital credibility is to your brand. They work to create a platform that not only reflects your brand well but encourages its viewers to trust it.


Improved Searchability and Ranking

Before purchasing, 70-80% of consumers research a company online.

It goes without saying that your website should be optimized for web searching. How else are people going to land on your page?

A searchable site needs to meet specific SEO (search engine optimization) standards.

For example, code, content and design all affect the searchability and ranking of your site. Ensuring these elements meet the necessary standards helps search engines crawl and index your pages.

This means that when looking for a good custom website design company, you need to ensure that it

  1. Follows current SEO guidelines, and
  2. Includes an SEO intro package.


Reduced Bounce Rate

If your website content and layout are unattractive, about 38% of people stop engaging.

High web traffic is a great start. But traffic that converts is even better!

To bring people to your website and keep them there, you’ll need to invest in some bounce-rate-reducing factors:

Your custom website design company checks off each of these criteria!


Increased Potential For Traffic, Leads and Conversions

All the above elements combined create a quality website with a high potential to

  1. Attract traffic,
  2. Hold attention,
  3. Encourage engagement, and
  4. Convert leads!


Your Local Custom Website Design Company in Belleville, Ontario

Website Design Packages

At OSM, we’re pleased to offer a full suite of web design services! We offer everything you need to ensure your site is search-engine friendly and built for high conversion rates.

Our web designers have ample experience working with a variety of industries. We’ve worked with landscapers, family care centres, community events, HVAC companies and more!

We understand how essential it is to create a website that’s unique, customer-driven and visually stunning. And we’ll do everything it takes to get your website there!

Our designers meet with you to discuss your vision and identify your goals. Then they’ll work their magic!

Ready to start your project?

Give us a call at 613-969-0626 or browse our web design packages online!

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How Good Copywriting Services Can Help Boost Your Marketing

Small Business Owner Using Good Copywriting Services.

How Good Copywriting Services Can Help Boost Your Marketing

Copywriting is quickly becoming one of the most powerful web-boosting tools.

With good copywriting, you can effectively:
  • Define and enhance your brand identity.
  • Convey your message to your ideal client.
  • Nurture lasting relationships built on loyalty and trust.
  • Transform your product from an option to a #1 must-have.
  • Differentiate your brand from competitors.
  • Rank higher on Google SERPs.
  • Position yourself as an industry expert.
  • Influence and persuade your audience to take action.

Suffice it to say, it’s well worth the investment!

Interested in learning more about how copywriting services can benefit your business? Keep reading!


Words Hold Incredible Power

Words hold incredible power, potential and opportunity. They can influence, persuade, warn, prompt and call to action!

But more than that, they can also affect feelings and emotions.

For example:

Kind words can help foster camaraderie and friendship. “Hey! I loved your presentation today. You’re a great public speaker!”

Harsh words can easily tear down and destroy a relationship. "You're the worst friend!"

Emotionally charged words can even bring a person to tears! It’s one of the reasons why films like the Titanic became such classics. “I’ll never let go, Jack!”

The Notebook is also a great example of this! Have you heard this famous Nicholas Sparks quote?

“I am nothing special, of this I am sure. I am a common man with common thoughts and I've led a common life. There are no monuments dedicated to me and my name will soon be forgotten, but I've loved another with all my heart and soul, and to me, this has always been enough...”

Pretty gut-wrenching stuff, right?

It’s incredible how words can influence our emotions in the moment and stay with us for days or years to come!

They are so powerful, in fact, that marketers use words to help structure their marketing campaigns. AKA copywriting!

Here are some examples:

Have you ever felt that urgent need to pick up your phone during a radio ad? “Be caller number 1 to win lunch for your whole team!”

Have you ever clicked “show more” on an Instagram post that got you hooked in the first 4 words? “Don’t read the caption👇👀”

That right there is the power behind good copywriting. And it’s yours for the taking!


Copywriting vs. Good Copywriting

Today, consumers look for relationships, answers, knowledge and trust. 

They look for solutions to the problems they face. They look for brands that they can trust to be up-front and honest with them.

But above all, they long for connection!


Because according to a recent article by Business News Daily, “consumers show similar emotions in relationships in brands as they do with other humans”.

In other words, consumers personify brands.

They build a relationship with that brand, just as they would a human - with trust, conversation, experience, etc.

This is where copywriting and good copywriting can differ.

Copywriting can easily come across as fake, fluffy nonsense that’s only purpose is to make a quick sale.

Good copywriting conveys your message clearly, uniquely and effectively. But, first and foremost, it’s relationship-driven - one of the most crucial factors of a successful brand in 2023.

Click here for our Top 5 Content Writing Tips!


Utilizing Good Copywriting In Your Marketing Strategy

The world of digital marketing is constantly evolving. But the one thing that’s become clear is the need for quality content.

Let’s be honest. With the internet at their fingertips, consumers don’t need to go far to find a great product.

But how do you ensure that customers find and choose your product over the masses?

By using your newfound power of words!

Step 1: Capture Their Heart!

Whether it’s a blog, landing page, social media post or Facebook ad, your content should,

a) Capture the heart of your audience,

b) Show them the truth of who you are.

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Capture The Heart of Your Audience

According to a Microsoft 2015 report, you have 8 seconds to capture your audience’s attention.

While it’s a little sad to admit, apparently our human attention spans have shrunk to that of a goldfish. If not shorter!

So when we say it’s imperative to get your audience’s attention fast, we mean it!

Thankfully, good copywriting gives you the power to do just that!

But to catch their attention, you'll need to do your research.

Target Audience Questions:

  • What makes your audience tick?
  • What motivates your audience?
  • How does your audience think?
  • How does your audience communicate?
  • What does your audience care most about?
  • What challenges does your audience experience?

These questions enhance your content approach - ensuring it effectively reaches your audience.

Be Yourself

This is an age-old message you've probably heard since you were three. But the truth of the statement stands the test of time.

There is incredible value in simply being ourselves, staying true to who we are and standing firm in our beliefs. 

But have you ever used that same mentality in your brand messaging?

Your brand is a part of you. And with good copywriting, your brand voice can become an extension of the powerful voice you bring to the world!

As mentioned above, humans personify brands. And while this is helpful knowledge, we can take it one step further.

We can personify our brand first!

Brand Personification Questions:

  • What does your brand stand for?
  • What are your brand’s core values?
  • What is your brand about?
  • What makes your brand stand out?

These questions take your brand to a whole new level!

Step 2: Get The Message Out, Loud and Clear!

Now that you’ve thought of your customer, you can begin the construction of your messaging.

First, you’ll want to consider the benefits and features of your product. How can you relate these benefits and features to what you know about your audience?

Using the knowledge you have of your audience to write clear and compelling messaging is the key!

For example:

When a customer searches for ‘headphones’, you need to strategically position your headphone brand as the #1 must-have.

But how do you do that?

Maybe your headphones have the “best all-around sound”. Communicate this to the customers looking for the best quality sound. 

Maybe they’re easy to pack in a suitcase, making them “the perfect travelling buddy”. Communicate this to your avid travelling customers.

Maybe they’re packaged with 100% eco-friendly materials. Communicate this to your environmentally conscious customers.

Or maybe they’re the only headphones designed for sensitive ears. You guessed it…communicate this to your customers with these sensitivities!

Whatever the truth of your product is, good copywriting communicates the message loud and clear. 


Invest In Professional Copywriting Services at OSM!

A good copywriter ensures your message is crystal clear and reaches your target audience effectively.

Ready to take your marketing efforts to the next level?

Contact our team today for professional copywriting services.

You can reach us at 613-969-0626 or contact us online!

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