Are you ready to welcome the most wonderful time of the year?
Christmas is one of the most loved holidays around the world. Carols, Cakes, Gifts, Decorations it's the day of pure joy and happiness. When houses and streets renovate decorations to welcome this special day of the year, why not your Digital Marketing? Yes, you heard that right! It's time to redecorate your Digital Marketing business for Christmas.
Christmas brings a lot to the marketing world: gift cards, discounts, campaigns, special packages, and many more. It doesn't matter if you are running a tech company or a bake shop, the impact of this Holiday does reflect on your business. Let's dive into some interesting facts to help your business prepare for this jolly good season!
Christmas Themed Website
A website is more like the soul of a company, all information including a company's brand story, services, portfolios, and contact information are explained on the website. It is the first and foremost source of information that customers reach out to know more about the company. This indicates the importance of a professional and creative website's importance in marketing. So what can you do to make your website more merrier?
Make design Adjustments
Customers when looking online for great deals and ideas don't want to see a home page that is regular and boring. If you want to bring some holiday spirit to the table, make sure you show some!
Graphics and Animation effects
From subtle motion graphics to eye-catching visual effects, animations have become a powerful tool for engaging users and presenting information more fascinatingly.
Fonts and Colour
For many years red and green have been the traditional colours of Christmas, and colors play a significant role in setting the mood. Likewise, fonts also stand out, using the wrong font styles can completely derail the message a brand is trying to send, so make sure you use the best fonts that give out the holiday vibes.
Create Holiday- Related Contents
Holiday-themed content is a great way for businesses to connect with their target audience and boost sales. Crafting content that brings in the Holiday spirit helps you to build an emotional connection with your audience. Being relatable and creative is something that people always look up to.
Social media marketing
During the holiday season, social media marketing becomes a critical conduit for businesses to engage with consumers amid the festive fervor. With an increase in online activity and a desire to find the ideal gift, social media platforms have transformed into buzzing hotspots for users looking for inspiration, offers, and suggestions. Through interactive and visually engaging content, digital marketing agencies can drive more traffic through web marketing. The capacity to engage directly with the audience, answer questions, and provide fast customer service improves the overall buying experience. Furthermore, the holiday season sees an increase in online purchasing habits, and social networking networks with shopping capabilities promote smooth transactions.
Christmas Themed Contest
Creating contests, games, and gift cards with a Christmas theme is one of the most popular ways to drive traffic. These contests and games can be about anything, such as delivering free digital marketing services or offering discounts. People adore freebies and perks, especially during the holiday season. Audiences are always open to reliable purchases that are dependable, so holding onto such contests and marketing them on social media can boost your business to the next level.
Christmas is a wonderful time for both customers and businesses, people want to spend more quality time with their friends and family by exchanging gifts and spreading love. This is the best time to increase profit sales by giving what your audience wants. So let's not waste any more time, let's get ready for the best holiday of the year!
If you own a business in 2023, there’s no way around it. Digital marketing services are essential to effective brand establishment, recognition and growth.
Without it, you miss hundreds, if not thousands, of opportunities to get in front of your target audience.
While digital marketing has evolved over the last decade, one thing is for certain:
It’s not going anywhere!
Digital marketing is only becoming more and more prominent.
The methods consumers use may change and adapt as new platforms become available. But the root concept of digital marketing is stronger than ever.
Essentially, if you want to compete in today’s market, you must embrace its digital landscape.
But where do you begin?
In this article, we deep dive into all things digital marketing. We discuss everything - from its definition to how to best take advantage of its waiting opportunities.
Keep reading to get your business on the (virtual) map!
As a business owner, you have probably heard the term digital marketing frequently. After all, it’s one of the most crucial aspects of owning a business.
We’re here to ensure you understand,
Let’s get started!
In a nutshell, digital marketing is advertising delivered through digital channels.
The type of digital channel a marketer chooses depends on their client, product, budget, etc.
These factors help narrow down where, when and how a business should show up online.
Common Digital Channels:
Which online platform(s) do you think best fit your business?
We’ll dig deeper into these platforms later. But for now, think of some examples of digital marketing you have seen in these online spaces. Things like promotional video ads, banners, text messages, etc.
Chances are, you have seen hundreds of these promotions via your own personal channels.
This leads us to our next question…
Digital marketing is a big part of everyday life. Whether we like it or not, it's everywhere!
This is exactly why it’s so important.
Digital marketing allows you to connect and engage with prospective and existing customers. Not where you are. But where they are. And on an almost constant basis!
E-commerce has steadily grown in popularity for years, which is no surprise! Online shopping is incredibly convenient. After all, it’s literally at your fingertips.
This year alone, there are 80 million more digital buyers than in 2022. That puts the total number at 2.64 billion.
To put that number into perspective, we’re talking 33.3% of the world’s population.
Consider these statistics!
It’s easy to see that digital marketing is now an integral part of the Canadian economy. Not only is it taking over other forms of advertising, but it also focuses on today's most crucial aspect of marketing: personal connection!
Top Benefits of Digital Marketing:
There’s also the convenience of different types of content on each platform. Online marketing opens up an array of content types that cater to your specific industry. Examples include blogs, podcasts and video content!
Now that you know what it is and its importance, it’s time to better understand how to use it.
While many forms of digital marketing exist, most small businesses focus on those with the highest ROI potential. In most cases, that includes content, SEO and social media.
Content is one of the most popular forms of digital marketing.
Digital content marketing is any form of content shared digitally. It’s usually informative, leading your audience to take a specific action - like asking a question or clicking a button!
At its core, its intent is to,
a) Attract visitors to view said content and
b) Encourage them to take the desired action (whatever that action might be).
Examples of Digital Content:
Pro Tip: Create content with your specific target audience in mind. This helps position your brand as a trusted voice and relate directly to your people.
SEO (search engine optimization) typically goes hand in hand with content marketing. After all, how else do you get your content in front of the right people?
Optimizing content specifically for search can help it rank higher in search results. This puts your content in front of more people. And the best part is, those people are already searching for you!
While there are many forms of SEO, we recommend focusing on:
These three elements help focus your content and ensure it’s searchable by the right people.
If you’re looking for an easy way to connect and communicate with your audience, this is it!
The right platform allows you to effectively build awareness and generate leads!
Examples of Social Platforms:
The best thing about social media marketing is that it builds on its own success. Your efforts can quickly magnify as engagement with your account adds up.
This is a great way to use organic (unpaid) content to boost your business. And while organic content goes a long way, these platforms also offer the opportunity for paid ads!
Not sure where to get started? A social media agency can help simplify and optimize your marketing!
What does your digital marketing strategy look like?
Before you start marketing, we always recommend starting from square one. You have to know WHO you are targeting and WHY!
These two factors are the basis for any digital strategy and will hugely boost your ROI.
Without knowing who you want to target and why, you can’t decipher HOW best to connect with them.
Let’s start developing your strategy with effective digital marketing services today! Our marketing team at OSM ensures your plan fits your business goals and budget.
All our marketing packages are customizable. So you can choose a plan that caters directly to your needs!
Let’s talk all things digital marketing!
Call our marketing team at (613) 969-0626 or contact us online!
Copywriting is quickly becoming one of the most powerful web-boosting tools.
Suffice it to say, it’s well worth the investment!
Interested in learning more about how copywriting services can benefit your business? Keep reading!
Words hold incredible power, potential and opportunity. They can influence, persuade, warn, prompt and call to action!
But more than that, they can also affect feelings and emotions.
Kind words can help foster camaraderie and friendship. “Hey! I loved your presentation today. You’re a great public speaker!”
Harsh words can easily tear down and destroy a relationship. "You're the worst friend!"
Emotionally charged words can even bring a person to tears! It’s one of the reasons why films like the Titanic became such classics. “I’ll never let go, Jack!”
The Notebook is also a great example of this! Have you heard this famous Nicholas Sparks quote?
“I am nothing special, of this I am sure. I am a common man with common thoughts and I've led a common life. There are no monuments dedicated to me and my name will soon be forgotten, but I've loved another with all my heart and soul, and to me, this has always been enough...”
Pretty gut-wrenching stuff, right?
It’s incredible how words can influence our emotions in the moment and stay with us for days or years to come!
They are so powerful, in fact, that marketers use words to help structure their marketing campaigns. AKA copywriting!
Here are some examples:
Have you ever felt that urgent need to pick up your phone during a radio ad? “Be caller number 1 to win lunch for your whole team!”
Have you ever clicked “show more” on an Instagram post that got you hooked in the first 4 words? “Don’t read the caption👇👀”
That right there is the power behind good copywriting. And it’s yours for the taking!
Today, consumers look for relationships, answers, knowledge and trust.
They look for solutions to the problems they face. They look for brands that they can trust to be up-front and honest with them.
But above all, they long for connection!
Because according to a recent article by Business News Daily, “consumers show similar emotions in relationships in brands as they do with other humans”.
In other words, consumers personify brands.
They build a relationship with that brand, just as they would a human - with trust, conversation, experience, etc.
This is where copywriting and good copywriting can differ.
Copywriting can easily come across as fake, fluffy nonsense that’s only purpose is to make a quick sale.
Good copywriting conveys your message clearly, uniquely and effectively. But, first and foremost, it’s relationship-driven - one of the most crucial factors of a successful brand in 2023.
Click here for our Top 5 Content Writing Tips!
The world of digital marketing is constantly evolving. But the one thing that’s become clear is the need for quality content.
Let’s be honest. With the internet at their fingertips, consumers don’t need to go far to find a great product.
But how do you ensure that customers find and choose your product over the masses?
By using your newfound power of words!
Whether it’s a blog, landing page, social media post or Facebook ad, your content should,
a) Capture the heart of your audience,
b) Show them the truth of who you are.
Click here for 7 Reasons To Start a Blog in 2023!
According to a Microsoft 2015 report, you have 8 seconds to capture your audience’s attention.
While it’s a little sad to admit, apparently our human attention spans have shrunk to that of a goldfish. If not shorter!
So when we say it’s imperative to get your audience’s attention fast, we mean it!
Thankfully, good copywriting gives you the power to do just that!
But to catch their attention, you'll need to do your research.
Target Audience Questions:
These questions enhance your content approach - ensuring it effectively reaches your audience.
This is an age-old message you've probably heard since you were three. But the truth of the statement stands the test of time.
There is incredible value in simply being ourselves, staying true to who we are and standing firm in our beliefs.
But have you ever used that same mentality in your brand messaging?
Your brand is a part of you. And with good copywriting, your brand voice can become an extension of the powerful voice you bring to the world!
As mentioned above, humans personify brands. And while this is helpful knowledge, we can take it one step further.
We can personify our brand first!
Brand Personification Questions:
These questions take your brand to a whole new level!
Now that you’ve thought of your customer, you can begin the construction of your messaging.
First, you’ll want to consider the benefits and features of your product. How can you relate these benefits and features to what you know about your audience?
Using the knowledge you have of your audience to write clear and compelling messaging is the key!
When a customer searches for ‘headphones’, you need to strategically position your headphone brand as the #1 must-have.
But how do you do that?
Maybe your headphones have the “best all-around sound”. Communicate this to the customers looking for the best quality sound.
Maybe they’re easy to pack in a suitcase, making them “the perfect travelling buddy”. Communicate this to your avid travelling customers.
Maybe they’re packaged with 100% eco-friendly materials. Communicate this to your environmentally conscious customers.
Or maybe they’re the only headphones designed for sensitive ears. You guessed it…communicate this to your customers with these sensitivities!
Whatever the truth of your product is, good copywriting communicates the message loud and clear.
A good copywriter ensures your message is crystal clear and reaches your target audience effectively.
Ready to take your marketing efforts to the next level?
Contact our team today for professional copywriting services.
You see Facebook ads all the time! For food delivery services, local retail stores, apps, restaurants, etc.
The list of companies using Facebook in their marketing strategies is endless!
But have you ever stopped to think about what would happen if you used Facebook ads for your small business?
The cool thing is, no matter how big or small your business is, Facebook ads offer incredible potential!
Huge companies like Netflix have 86 million likes on their pages. And then there are small businesses, like yours and mine, which have about 500-1000!
Regardless of your business size, you have the potential for improved reach, high-quality leads, widespread brand recognition and more!
With Facebook’s micro-targeting, you can reach your niche audience with the right message at the right time!
Keep reading if you’re on the fence about adding a Facebook ads strategy.
OSM, your Facebook Advertising Agency, Quinte, share our complete Facebook ad guide below!
44% of people who saw that ad actually clicked on it!
After that, the advertising world exploded! The potential to put your product in front of so many people worldwide was too good to pass up.
And here we are today, almost 20 years later, still engaging with the same general concept as that first banner ad.
But way better!
Today's technology has advanced so much that we can pinpoint who we want to see in our ads. We can specify where, how, when and why our ads get shown.
And the results are incredible!
You no longer have to filter through a giant list of prospects to find potential leads.
Your unique Facebook ad can reach the people who WANT to hear from you! Facebook filters for you, so you’re left with high-quality leads.
Interested? Who wouldn’t be?!
As a local Facebook advertising agency in Quinte, we’ve seen the success that Facebook ads can bring. And we’d love to see that same success happen for you!
Let’s dive into the specific benefits of Facebook ads!
So, here’s the real question…
As a small business, stability and growth are the keys to success.
Consistency in your clientele is vital to keep your business running smoothly. But a steady influx of quality leads to help your business grow is also crucial.
Facebook ads could be the solution for you!
This powerful web marketing tool offers unmatched brand awareness and exposure.
But we’re not going to say that Facebook ads are for everyone. Every business is unique and needs a marketing strategy that fits its specific needs.
As a small business, you don’t just want to throw a wide net out and catch whoever happens to fall in. You want to target specific individuals that already fit your niche audience.
For example, a 30-second Super Bowl commercial worth over $5 million can reach a HUGE audience. Last year (2022), it had around 99 million viewers!
Talk about a wide-net tactic!
You’ll notice, though, that the brands in these commercials have varying audiences. Brands like Budweiser, Uber Eats, General Motors and Lays have many target personas. That means a wide-net tactic could produce great results for them.
But for a small business with a smaller, specific niche audience? A Super Bowl commercial would most likely be a waste of money.
You need a platform that puts your product in front of the right people. The people who are already looking for you!
Is that you? If so, Congratulations!
You could be the perfect candidate for Facebook ads.
Ready to get started? Contact our team, your local Facebook advertising agency, Quinte!
Not quite ready for a Facebook ad? We can help!
At OSM, we offer digital marketing services that can help give your brand the boost it needs. We'll define your marketing strategy, clarify your messaging and help you get started!
If you’re planning your ad strategy, the next step is to learn how to get the most out of your Facebook ad(s).
As we mentioned before, you don’t want to reach just anyone. You want your unique audience!
And to do that, you’ll need to apply what you know about your audience and this platform to create something that,
a) Stands out from the sea of competitors vying for your audience’s attention, and
b) Compel them to take action on your ad!
Here are some tried and true ways to make your 2023 Facebook ad make a powerful impression:
If you've been engaging with your audience for a while, you probably already have a strong social media presence. Great! You know what makes your people tick.
Use that knowledge to write ad copy that’s unique to them.
We recommend high-resolution imagery (photos, graphics or videos) that compliments your ad copy. We also recommend using bright, contrasting colours that don’t clash with your branding.
Your headline should be short and to the point. You want your audience to immediately understand your ad and engage.
Your call to action button should encourage your audience to take the next step. Although this button isn’t customizable, there are tons of CTA options, each dependent on the type of ad you choose to run.
For example, if you run an Awareness ad, you’ll have CTA options like:
While if you have an Engagement ad, you’ll have different options like:
Ready to get started with your first Facebook ad? Give us a call!
We’ll put your brand in front of the right people at the right time and the right place.
We look forward to working with you!
The New Year is here - full of fresh starts and exciting opportunities!
Our team at OSM can’t wait to see what this year has in store - for both existing companies and new startups!
Will 2023 be the year you start your own small business?
If so, keep reading!
We wrote this article with emerging small businesses in mind - AKA you!
Because there’s no reason why you should be jumping into this exciting moment in your life alone.
And while you might not have the budget for in-house employees, there’s a cost-effective way to get the help you need!
Hiring a local digital marketing agency for startups gives you a competitive edge from the get-go! They can help you:
a) Create a strong foundation for your business.
b) Hit the ground running.
c) Scale, scale, scale!
A digital marketing team is your key to starting strong and staying strong!
Below are 7 benefits of hiring a digital marketing team as a new small business:
You’d be surprised at the cost of an in-house operation vs that of an agency.
Over time, the agency route typically costs much less!
First, you won’t have to hire a specific employee for each digital service you need.
These roles range anyway from content writers to SEO specialists! With many more between!
Hiring a marketing team means you get an all-in-one marketing wizard!
Secondly, you won’t have to pay for other costs associated with having full-time employees.
These extra expenses include payroll taxes, health care costs, salaries, benefits etc.
Thirdly, you won’t have to pay for costly subscriptions to essential marketing tools. Your digital marketing agency has these covered for you!
Agencies have professional tools to optimize and streamline their digital marketing services. These tools typically come with a costly one-time payment or subscription.
Since agencies use them for all their clients, they can sign up for cheaper package deals. This help lower their overhead costs - and yours!
Examples of these digital marketing tools include:
You’ll have to pay for these services alone if you do your marketing yourself. But if you hire an agency, a fraction of these costs is usually built into your plan!
Every business is unique. It has its own mission, vision, audience, niche etc.
Key differences set you apart, even if you sell similar products as your neighbour. This is your USP (unique selling point)!
Because your business is unique, your marketing strategy should also be. Marketing is not a one-size-fits-all solution. It’s a specifically curated plan that’s designed for your business alone.
When you hire a digital agency, they work with you to create a strategy that fits. This strategy is a realistic plan that intentionally caters to your business goals and budget.
Having someone in your corner is a huge asset as a brand-new small business. That could be a mentor, a coach, a fellow business owner, a consultant etc.
A digital marketing agency for startups provides you with an on-call marketing expert!
Helping businesses grow from the ground up is what they do every day.
An agency also brings a third-party perspective to your growing business. They provide fresh ideas and strategies from new marketing trends and past experience!
Digital marketing is constantly evolving. Social media algorithms, Google ranking metrics and ad targeting techniques are changing all the time in order to find new ways to keep their audience happy.
Google uses different ranking metrics to help show more accurate search results.
These updates focus on quality web content. They help Google determine whether your site satisfies its visitors.
Your digital agency studies these updates to help you create rank-able content!
One of the main goals of a digital agency is to help you create and sustain a healthy online presence. This could be within your social channels, website, Google Business Listing etc.
Social media management services help set up, grow and enhance your social media platforms.
Web marketing services help grow your online reach, traffic and leads.
Google Business Listing services help optimize your local visibility.
Lastly, and one of the most valuable to business owners, is the time you get back when you hire an agency.
As a business owner, you wear a lot of hats. You’re the accountant, production manager, production team, sales associate etc.
Not to mention the entire marketing team!
If you ask us, that’s too many hats for one person to wear.
Your small business can quickly take centre stage in your life - monopolizing your time. But with a digital agency, you can spread out these roles to the team that always has your back!
Looking for a local digital marketing agency for startups in Quinte? We’ve been serving our Belleville community and beyond since 1997. And we’re excited to work with you!
Meet our OSM team! We are passionate and dedicated individuals - ready to take your business to the next step.
See more of our web marketing services on our website!