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NEW Instagram Updates: Designed To Support Entrepreneurs and Creators

NEW Instagram Updates: Designed To Support Entrepreneurs and Creators

The pandemic was hard on everyone, and if you’re an entrepreneur with a big heart for your business, you might have experienced more discomfort, confusion and chaos than you could have ever expected. 

But all that to say, there’s a light at the end of the tunnel. And Instagram is doing its best to get us there!


5 NEW Instagram Features To Propel Your Brand Forward

#1. Twitter Card Previews ARE BACK! 

After being discontinued in 2012, this feature has now returned to the stage! Allowing instagram links on Twitter to be displayed as a preview of the post - enticing your audience to want to see more of the content on your Instagram page!

This feature is great for interconnecting your platforms and gaining more reach across your posts.  

#2. Story Links (regardless of follower count)

This one is life changing! What used to be offered only to the “elite” Instagram users (ie. high-reach influencers or mega-brands) is now offered to EVERYONE! 

If you were looking for an easy way to gain more traction on your website without spending a dime, this organic form of brand awareness and reach-generating content is definitely something you are going to want to encourage in your followers/product users. 

Pro Tip: Ask your loyal customers, friends and family to publish stories on their Instagram of your product(s), including the new Link Sticker! As their audience begins to interact with their content, you will immediately be gaining FREE traffic to your site! 

#3. 60-Second Stories

Currently in the testing-stages, this upcoming feature is something that all story-enthusiasts are going to LOVE! 

More space for awesome content? Yes please!

#4. Desktop Publishing 

As an entrepreneurial content creator, having the ability to post directly from your desktop computer is HUGE! 

Not only does this save space on your phone’s storage, but it also saves you time transferring files from one device to the next. 

#5. Collabs (co-author posts and reels)

Supporting local is more than just a trend. Since the pandemic took a major toll on the small business community, supporting local has become more of a lifestyle - one that Instagram is in full support of. 

Collabs are currently being tested by specific creators/brands for the purpose of helping creators market their product(s) without even leaving the platform - IT’S A GENIUS MOVE!


Social Media Management SErvices

You already know the importance of your online presence, but do you have the capacity, resources and materials needed in order to keep up with the heightening demands and innovative features of each platform? 

Reach out to our team today to partner on your social media content creation! 

We’ll tell you:

  • WHAT you should be posting. 

  • WHEN you should be posting

  • WHO you should be targeting. 

  • And HOW to target them using tools like the ones we’ve just mentioned above!


Stay In Touch...

...with current, online marketing trends and features!

Our team is passionate about keeping you informed and educated. Why? Because we LOVE to see you succeed! 

That’s why we focus on providing both our clients and our community with the knowledge and know-how needed to create, support and propel their brands! 

Contact our team at 613-969-0626 or connect with us online!

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