Right now, many small business owners are facing a near future where operating remotely is truly the only option to remain viable.
Even as Ontario slowly and cautiously begins to open back up, many workers are scared to re-engage with customers and vendors at former levels. On top of that, many business owners are scared to let them.
After pouring your heart and soul into your business growth, this situation may feel nothing short of heart-breaking. Have you come this far just to lose it all to an opponent no one can even see?
No, you haven't. This is a time to get creative - not a time to give up.
For as many businesses that are closing their doors each day, there are still many others that are finding fresh ways to operate, serve customers and reinvent themselves.
If you have the will, chances are there is a way. In order to navigate this rapidly changing business landscape successfully, you will absolutely need to avoid making THESE THREE MISTAKES:
The first critical mistake new remote workers and companies frequently make is to assume that some people have what it takes to succeed when working remotely and other people do not.
The truth is, when working remotely is our only option, we all have what it takes. We have to if we want to pay our rent, our mortgage and buy groceries to feed our families.
It’s important to understand that expecting yourself to do it perfectly might just set you up to fail. Expecting your workers to deliver perfect productivity right out of the starting gate is also setting them up to fail (and thus setting your company up to fail in the long run!).
Now is not the time to institute punitive standards and issue harsh threats. Now is the time to get creative, invite continual staff feedback, celebrate small successes and build teamwork like you have never built teamwork before.
By engaging and empowering each worker on your team, truly listening to their ideas, implementing as many as you can and doing whatever you can to ease their learning curve and meet their needs, you may just discover your greatest strengths as a company hiding in the unlikeliest of places.
The second critical mistake new remote workers and companies frequently make is to think the boundaries required to stay productive will somehow be adapted to automatically.
Just to be clear, boundaries are limits, divisions and dividing lines. Boundaries are what tell you that now is work time and later is personal time. Boundaries are also what tell your co-workers, family and friends that same important information.
It is easy for boundaries to stay clear when you leave your home each morning and go to another place to get work done. Then you come back later in the evening. Perhaps you do bring some work home here and there, but you do this work casually while juggling personal chores and family time.
But now you are working from home - the same place where your personal chores and your family members are also located.
So many new-to-remote-work workers make the mistake of thinking it will be easier to get your work done remotely.
After all, there will be no time-suck conference room meetings, no annoying gossipy coworkers popping by for a mid-morning vent, no walk-in customer or vendor traffic to disrupt your carefully planned daily schedule.
On the flip side, however, it can also become hard to know when to put your work away for the day. Working remotely can make separating out clear personal time from work time feel nearly impossible. You may even feel guilty about it!
Burnout is far more likely when your worksite and your home are in the same place. If you have ever felt burned out in the past, now is the time to remember how hard it was to recover, to refocus and feel productive and fulfilled at work again.
Take the time to actually set the boundaries you need to do your job from home. Post a daily schedule. Let your family know. Then do your best to stick to the boundaries you have set up. Your sanity (and your family) will end up thanking you for this kindness.
The third critical mistake new remote workers and companies frequently make is to try to cobble together a set of remote work tools without taking time to sit down and really consider what is needed by all.
Do you have clear and consistent online branding? How about professional business email addresses for each worker?
How speedy and responsive (or not) is your website? What does it look like on small screen devices? Is your site SEO optimized to make it easy for new customers to learn how to reach you and get their needs met?
What about your online marketing efforts? Do you have any? How well situated is your company to connect with existing customers who may not even know you are still in business? What about your online store? Do you have one yet?
And what are your plans to keep in contact with your remote work team? Do you have project management software or a business communication portal that makes collaboration, meetings and connecting simple, intuitive and easy?
If your answer to any of these questions is "I don't know" or "what does that mean?" it is time to get serious about organizing for remote workforce success.
Companies that do will position themselves for long-term growth in our collective uncertain future. You definitely want your company to be one of them!
The age of the remote workforce is officially here. Need help making sure your company is set up for long-term success? Our team at OSM is here to find solutions that fit your business needs in today’s market. We understand that these uncertain times can be nerve-wracking and unpredictable, but we can assure you that we have a solution that fits your needs! Whether that be design, web hosting, marketing, blogging, SEO, paid media, email servicing or branding, our one stop digital agency can serve you! Just need to have a conversation on your marketing scheme and tactics? We offer consultations as well! Located in the Quinte region of Ontario, we are supporting business both locally and beyond!
Let us know how we can help build your brand and grow your business today! Contact us online or give us a call at 613-969-0626.