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Entrepreneurship

Rumour Has It You Need Help - When Is It Time to Hire a Marketing Agency?

OSM in Belleville, Ontario, helps entrepreneurs know when to hire a marketing agency.

Rumour Has It You Need Help - When Is It Time to Hire a Marketing Agency?

How many hats are you wearing today - Social Media Manager, SEO Specialist, Content Writer, Financial Advisor, Bookkeeper? Your closet must be brimming with the many titles you wear each day.

But hey, if you run your own small business, juggling hats is just one of the perks. Right? 

Or is that just what everyone has told you?

You’ve got your hands in every aspect of your business, but are you slowly losing sight of the reason you started it in the first place? 

Are you tired, burnt out, unmotivated and losing the passion that got you here?

Are you running out of time in the day to do the things that really bring you joy?

If so, there’s no doubt about it - you need help. 

 

5 Signs That It’s Time to Hire a Marketing Agency

There are many tell-tale signs for needing to hire a marketing agency. 

On one hand, your business could be excelling in the market - exceeding your expectations and creating more work than you have time for. 

On the other hand, you could be grasping at straws - unable to find good leads in today’s changing digital landscape.

Whether flourishing or struggling, one thing is obvious - you can’t keep doing it all on your own. 

And thankfully, you don’t have to! 

Hiring a marketing agency can: 

  • Help free up your time, 
  • Give you the expertise you need to move your business forward, and
  • Help you secure lucrative sale opportunities!

Still not sure whether a marketing agency is something you need to invest in? Keep reading! Below are 5 reasons why hiring a marketing agency might be the best decision for your business right now. 

1. You Can’t Keep up with Increasing Demand 

Not being able to keep up with increasing demand can be a good thing! It means your business is growing. But it also means that it’s time for you to grow with it. 

Have you noticed a lack of internal resources recently? Not having the available time or manpower is a dead giveaway that you need some help. 

A Marketing Agency Can Help You:

  • Free up your time,
  • Delegate your workload, and
  • Focus on what you’re good at. 

It’s easy for marketing to go on the backburner when you’re trying to keep up with things that offer immediate ROI (return on investment). But if you don't work on things like brand reputation, lead generation and website traffic, your business can quickly lose momentum. 

Hiring a team of marketing experts can help keep marketing a top priority while freeing up your own time to do the things you love! 

2. You’re Not Getting the Results You Want 

Are your results failing to match up with your projected progress? Have your marketing efforts fallen flat?

Marketing is constantly evolving, especially in the last two years. Small businesses have had to continually pivot just to keep up with the changing marketing landscape. 

Has your business made the necessary changes to adapt to the changing landscape?

A Marketing Agency Will:

  • Identify your specific market (target audience, niche etc.).
  • Create and implement a unique strategy that works in today’s market.
  • Track your success and pivot efforts accordingly. 

The result? Measurable and actionable results! 

3. All You Can Find Are Dead-end Leads

Is your sales team coming back to you less-than-impressed? Your marketing efforts may have gotten the traction you wanted, but if it’s with the wrong people, you’re wasting both your sales team’s time and your marketing dollars. 

Instead of taking a shot in the dark with your marketing, you should know:

  • WHO you’re talking to
  • WHY you’re talking to them 
  • WHERE to find them
  • WHEN to approach them 
  • And WHAT HAPPENS next (aka your sales funnel).

A Marketing Agency Will Work With You In Creating:

  • A strategy that creates real business results
  • A sales process that aligns with your internal marketing strategy
  • A constructive sales funnel that successfully leads your prospects forward.

 

4. You Have No Idea Know What You’re Doing or How to Do It

Imposter syndrome or unqualified? 

You may have become a true “jack of all trades”, but as we’ve all heard, a jack of all trades is typically a master of none. You don’t need to do everything yourself!

As an entrepreneur, you hear the term ‘imposter syndrome’ quite a bit. Those feelings of inadequacy are all too common for big dreamers and doers. But, there is a difference between having imposter syndrome and not having the necessary expertise to do a job well. 

Are you amazing at photography, but lack the skills needed to build a high-traffic website?

Are you an exceptional baker, but lack the knowledge needed to showcase your talents on social media?

Are you a trained massage therapist, but lack the education needed to write and optimize high-converting content?

You started a business so that you could do the thing you love. The thing you’re really, really good at. But to make a successful business, there are many shoes that you need to fill.

A Marketing Agency Has:

  • A specialized skill set,
  • Qualified personnel, and
  • Readily available resources.

All of which are going to give you:

a) The freedom you need to do the things you’re good at, and 

b) Peace of mind knowing that the rest is in good hands.

5. You’ve Become Stagnant

Have your sales come to a grinding halt, regardless of booming interest in your product? Are you unknowingly using outdated marketing tactics, selling to the wrong people or using the wrong platform(s) to showcase your product?

A Marketing Agency Brings:

  • Fresh perspective,
  • Modern strategy,
  • Current trends, and
  • Up-to-date market research.

This boost of fresh creativity, knowledge and experience can launch your business forward!

 

Looking for a Local Digital Marketing? Get in Touch with the OSM Team in Belleville, Ontario!

As a small business ourselves, we understand both burnout and growing pains. It’s these moments of discomfort that encourage us to lean into the next season of our business. Without them, we would miss out on some incredible opportunities!

Are you looking for a local marketing team in the Quinte region to help grow your business this year? Get in touch with our team at OSM! 

You can reach us at 613-969-0626 or learn about our Digital Marketing Services HERE!

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NEW Instagram Updates: Designed To Support Entrepreneurs and Creators

NEW Instagram Updates: Designed To Support Entrepreneurs and Creators

The pandemic was hard on everyone, and if you’re an entrepreneur with a big heart for your business, you might have experienced more discomfort, confusion and chaos than you could have ever expected. 

But all that to say, there’s a light at the end of the tunnel. And Instagram is doing its best to get us there!

 

5 NEW Instagram Features To Propel Your Brand Forward

#1. Twitter Card Previews ARE BACK! 

After being discontinued in 2012, this feature has now returned to the stage! Allowing instagram links on Twitter to be displayed as a preview of the post - enticing your audience to want to see more of the content on your Instagram page!

This feature is great for interconnecting your platforms and gaining more reach across your posts.  

#2. Story Links (regardless of follower count)

This one is life changing! What used to be offered only to the “elite” Instagram users (ie. high-reach influencers or mega-brands) is now offered to EVERYONE! 

If you were looking for an easy way to gain more traction on your website without spending a dime, this organic form of brand awareness and reach-generating content is definitely something you are going to want to encourage in your followers/product users. 

Pro Tip: Ask your loyal customers, friends and family to publish stories on their Instagram of your product(s), including the new Link Sticker! As their audience begins to interact with their content, you will immediately be gaining FREE traffic to your site! 

#3. 60-Second Stories

Currently in the testing-stages, this upcoming feature is something that all story-enthusiasts are going to LOVE! 

More space for awesome content? Yes please!

#4. Desktop Publishing 

As an entrepreneurial content creator, having the ability to post directly from your desktop computer is HUGE! 

Not only does this save space on your phone’s storage, but it also saves you time transferring files from one device to the next. 

#5. Collabs (co-author posts and reels)

Supporting local is more than just a trend. Since the pandemic took a major toll on the small business community, supporting local has become more of a lifestyle - one that Instagram is in full support of. 

Collabs are currently being tested by specific creators/brands for the purpose of helping creators market their product(s) without even leaving the platform - IT’S A GENIUS MOVE!

 

Social Media Management SErvices

You already know the importance of your online presence, but do you have the capacity, resources and materials needed in order to keep up with the heightening demands and innovative features of each platform? 

Reach out to our team today to partner on your social media content creation! 

We’ll tell you:

  • WHAT you should be posting. 

  • WHEN you should be posting

  • WHO you should be targeting. 

  • And HOW to target them using tools like the ones we’ve just mentioned above!

 

Stay In Touch...

...with current, online marketing trends and features!

Our team is passionate about keeping you informed and educated. Why? Because we LOVE to see you succeed! 

That’s why we focus on providing both our clients and our community with the knowledge and know-how needed to create, support and propel their brands! 

Contact our team at 613-969-0626 or connect with us online!

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To Be Clear Is To Be Kind

 

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How To Be Successful As A Young Entrepreneur

 

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