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Rumour Has It You Need Help - When Is It Time to Hire a Marketing Agency?

OSM in Belleville, Ontario, helps entrepreneurs know when to hire a marketing agency.

Rumour Has It You Need Help - When Is It Time to Hire a Marketing Agency?

How many hats are you wearing today - Social Media Manager, SEO Specialist, Content Writer, Financial Advisor, Bookkeeper? Your closet must be brimming with the many titles you wear each day.

But hey, if you run your own small business, juggling hats is just one of the perks. Right? 

Or is that just what everyone has told you?

You’ve got your hands in every aspect of your business, but are you slowly losing sight of the reason you started it in the first place? 

Are you tired, burnt out, unmotivated and losing the passion that got you here?

Are you running out of time in the day to do the things that really bring you joy?

If so, there’s no doubt about it - you need help. 

 

5 Signs That It’s Time to Hire a Marketing Agency

There are many tell-tale signs for needing to hire a marketing agency. 

On one hand, your business could be excelling in the market - exceeding your expectations and creating more work than you have time for. 

On the other hand, you could be grasping at straws - unable to find good leads in today’s changing digital landscape.

Whether flourishing or struggling, one thing is obvious - you can’t keep doing it all on your own. 

And thankfully, you don’t have to! 

Hiring a marketing agency can: 

  • Help free up your time, 
  • Give you the expertise you need to move your business forward, and
  • Help you secure lucrative sale opportunities!

Still not sure whether a marketing agency is something you need to invest in? Keep reading! Below are 5 reasons why hiring a marketing agency might be the best decision for your business right now. 

1. You Can’t Keep up with Increasing Demand 

Not being able to keep up with increasing demand can be a good thing! It means your business is growing. But it also means that it’s time for you to grow with it. 

Have you noticed a lack of internal resources recently? Not having the available time or manpower is a dead giveaway that you need some help. 

A Marketing Agency Can Help You:

  • Free up your time,
  • Delegate your workload, and
  • Focus on what you’re good at. 

It’s easy for marketing to go on the backburner when you’re trying to keep up with things that offer immediate ROI (return on investment). But if you don't work on things like brand reputation, lead generation and website traffic, your business can quickly lose momentum. 

Hiring a team of marketing experts can help keep marketing a top priority while freeing up your own time to do the things you love! 

2. You’re Not Getting the Results You Want 

Are your results failing to match up with your projected progress? Have your marketing efforts fallen flat?

Marketing is constantly evolving, especially in the last two years. Small businesses have had to continually pivot just to keep up with the changing marketing landscape. 

Has your business made the necessary changes to adapt to the changing landscape?

A Marketing Agency Will:

  • Identify your specific market (target audience, niche etc.).
  • Create and implement a unique strategy that works in today’s market.
  • Track your success and pivot efforts accordingly. 

The result? Measurable and actionable results! 

3. All You Can Find Are Dead-end Leads

Is your sales team coming back to you less-than-impressed? Your marketing efforts may have gotten the traction you wanted, but if it’s with the wrong people, you’re wasting both your sales team’s time and your marketing dollars. 

Instead of taking a shot in the dark with your marketing, you should know:

  • WHO you’re talking to
  • WHY you’re talking to them 
  • WHERE to find them
  • WHEN to approach them 
  • And WHAT HAPPENS next (aka your sales funnel).

A Marketing Agency Will Work With You In Creating:

  • A strategy that creates real business results
  • A sales process that aligns with your internal marketing strategy
  • A constructive sales funnel that successfully leads your prospects forward.

 

4. You Have No Idea Know What You’re Doing or How to Do It

Imposter syndrome or unqualified? 

You may have become a true “jack of all trades”, but as we’ve all heard, a jack of all trades is typically a master of none. You don’t need to do everything yourself!

As an entrepreneur, you hear the term ‘imposter syndrome’ quite a bit. Those feelings of inadequacy are all too common for big dreamers and doers. But, there is a difference between having imposter syndrome and not having the necessary expertise to do a job well. 

Are you amazing at photography, but lack the skills needed to build a high-traffic website?

Are you an exceptional baker, but lack the knowledge needed to showcase your talents on social media?

Are you a trained massage therapist, but lack the education needed to write and optimize high-converting content?

You started a business so that you could do the thing you love. The thing you’re really, really good at. But to make a successful business, there are many shoes that you need to fill.

A Marketing Agency Has:

  • A specialized skill set,
  • Qualified personnel, and
  • Readily available resources.

All of which are going to give you:

a) The freedom you need to do the things you’re good at, and 

b) Peace of mind knowing that the rest is in good hands.

5. You’ve Become Stagnant

Have your sales come to a grinding halt, regardless of booming interest in your product? Are you unknowingly using outdated marketing tactics, selling to the wrong people or using the wrong platform(s) to showcase your product?

A Marketing Agency Brings:

  • Fresh perspective,
  • Modern strategy,
  • Current trends, and
  • Up-to-date market research.

This boost of fresh creativity, knowledge and experience can launch your business forward!

 

Looking for a Local Digital Marketing? Get in Touch with the OSM Team in Belleville, Ontario!

As a small business ourselves, we understand both burnout and growing pains. It’s these moments of discomfort that encourage us to lean into the next season of our business. Without them, we would miss out on some incredible opportunities!

Are you looking for a local marketing team in the Quinte region to help grow your business this year? Get in touch with our team at OSM! 

You can reach us at 613-969-0626 or learn about our Digital Marketing Services HERE!

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HOW TO START YOUR OWN PODCAST - 5 EASY STEPS!

OSM in Belleville, Ontario, provides 5 Easy Steps to starting a small business podcast.

How To Start Your Own

Podcast - 5 Easy Steps!

MYTH: You need to be an established content creator in order to start your own podcast.

TRUTH: As long as you have a voice and something to say, you have the power to launch an incredibly successful podcast! 

 

Did you know that more than 8 million Canadian adults listen to podcasts at least once a month? It’s incredible how quickly podcasts have grown and become such a prominent piece of our daily education, advertising and entertainment. In fact, “what podcast are you listening to lately?” is almost as common a question as “what Netflix show are you watching lately?”.

 

So, why are podcasts so popular? 

  1. Podcasting is the multitasker’s best friend 

  2. Podcasting is an easy and convenient way to absorb information 

  3. Podcasting is a great way to engage with, communicate and amplify your message 

  4. Podcasting = Brand Personality 101 

  5. Podcasting is FREE for listeners - meaning ANYONE can access ANY podcast!

 

Why Should You Start A Podcast For Your Small Business?

Podcasts are an incredible tool for small businesses and here’s just a few reasons why!

Brand Identification 

During the pandemic especially, people are looking for connection and relationship - someone they relate to, trust and can have a good old fashioned conversation with! This is where your podcast comes in! What better way to share your brand personality and voice with the world than to TALK ABOUT IT. Your podcast is your opportunity to share your life, your passion and your authenticity with someone who honestly wants to hear it!

Community Building 

Podcasting is such a great way to build a natural connection with your audience. You can read every single one of our blogs and social media posts, but do you know what we sound like when we laugh? Probably not (unless you’re watching us on TikTok or our recent Instagram Live!). 

Podcasting is your key to building that personal connection! It gives you the opportunity to build on running jokes or themes, to engage with what’s happening in your life in the moment, to connect with other people in your area of focus and to really SHOW UP for your audience. 

Content Marketing 

Remember when you thought you could only start a podcast if you were an established content creator? NEWSFLASH! If you run a business and are, in fact, the voice and passion behind that business. You are a content creator! All you have to do now is get that content out to the right people. 

Authority Building 

Do you ever find yourself saying, “Oh I could talk about that for hours! Just hand me a mic!”? 

DING DING DING - this is your chance!

Podcasting is a great strategy to use when identifying yourself as an expert in a given topic or industry by providing real, authentic content on that given topic. 

Networking

Did you hear our recent podcast episode with @fourcornerscollective where we talked about Being A Mom & An Entrepreneur at the same time? It’s GOLD! And the best part? We got to network with an AWESOME brand doing AWESOME work in a similar industry as us! This, my friends, is called networking - and we love it! 

Podcasting presents an opportunity for you to connect with other people in your genius zone and start to have those impactful conversations that leave you, and your audience, feeling inspired!

 

Here Are 5 Steps To Starting Your Podcast Today!

  1. Create a vision for your podcast and understand the audience you want to reach/impact.

  2. Create 5-8 themed questions to ask each guest.

  3. Choose the platform(s) you want your podcast episodes to be accessible on (Youtube, Spotify, etc.)

  4. Utilize tools like Zoom for recording your episodes.

  5. Have fun with your podcast and use it to have the conversations that are really meaningful to you!

So what are you waiting for? If you’re looking for a social media platform that gives you the freedom to show up authentically, to increase brand awareness and connect with your audience all at once - this is the answer! 

Here’s How We Use Zoom For Our Podcast!

Click Here To Install The Zoom App

Step 1 

Record your episode on Zoom. 

Step 2

Download the recording to your computer and move it to your phone using a USB cable.

Step 3

Download the video editing app Powerdirector.

Step 4

Edit your video and export as MP4.

Step 5

Upload MP4 to YouTube (or other streaming platform) and add a thumbnail cover! 
 

Stay In Touch With Our Team At OSM!

“Marketing is really just about sharing your passion.” - Michael Hyatt 

It doesn’t have to be elaborate with perfect video or sound quality. It doesn’t have to be planned down to the second. And it doesn’t have to be the best thing you’ve ever created. 

In fact, it can be awkward, a little choppy and a lot uncomfortable when you first start - ours was! 

But that’s the beauty of it. Because people aren’t looking for perfection, they’re looking for connection. 

So start sharing your authentic, passionate, REAL life...

And then tell us how it goes! 

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Do this before spending money on ads

 

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Building Brand On Social In 2020

OSM in Belleville, Ontario, provides valuable marketing tools for building your brand digitally in 2020.

Building Brand On Social In 2020

Hey, welcome to the OSM team - Thanks For “Tuning In”! 

2020 has come and almost gone already! Although this year was not what we had expected and a large majority of us had to pivot our business, our mindset and possibly even our talents - we have been able to learn so much! 

As a marketing agency in the Quinte region, we have had the absolute privilege of helping small businesses, entrepreneurs and even larger scale business owners come to terms with the many changes that this year has thrown our way. The marketing industry is constantly changing, constantly developing and constantly moving. What we knew for sure last year is not something guaranteed for this year - and that has been proven!

Our team at OSM in Belleville has learned some crucial lessons this year regarding how to market, who to market to and WHY. 

 

Essential Marketing Tips For 2020

Our most valuable lesson learned though is what has become ESSENTIAL in terms of marketing during 2020. Our answer to that question? 

SOCIAL MEDIA MARKETING. 

Social media is a valuable tool used to market products and services, build relationships and gain traction in the marketplace. Whether you are a small one-person show or an international, large-scale company with thousands of employees, social media is going to be your best friend. 

The Value Of Social Media:

  • Build Relationships 
  • Grow Your Community 
  • Gain Traction In Your Industry 
  • Target Your Ideal Consumer 
  • Thrive In Your Niche!

In 2020, people are drawn in by YOU. You become the sales tactic by simply sharing your purpose, your behind-the-scenes moments and the personality you bring to the table! 

A Note From Owner and CEO of OSM:

“We’re definitely in the brand building business. A lot of people get that mixed up with the sales business, which are two separate things. We want to be focusing on building a brand because brand will always outlast sales...let’s make sure you’re around, not just for the short term, but for the long term as well!”

By using social media to market, advertise and ultimately build your brand, you are no longer just investing in your business. You are actually investing in PEOPLE. 

Social media allows you, as a business, to: 

  • Reach New People 
  • Connect With Your Niche Audience
  • Grow An Engaging Community 
  • Relate To Your ideal Customer 

So how will you choose to use social media for your business? 

 

How Much Should I Share?

A question that our social media experts at OSM get asked quite a lot is, “how much should I be sharing on my social media accounts?”

This is a great question for two reasons:

  1. Quality content is more important than quantity content
  2. Creating healthy boundaries between your off-line and on-line life is crucial

Let’s break this down! 

 

You Should Be Sharing Quality Content Over Quantity Content

Are you sharing valuable content or are you just sharing lots of content? What’s the difference?

Knowing what to post is a huge stepping stone for businesses in terms of their social media marketing tactics. At OSM in Belleville, our social media strategists recommend two key strategies:

  1. Experiment with different content to find what sticks and what doesn’t.

  2. Stay authentic to yourself and your brand.

It’s important to know what your ideal customers want to see so that you can provide them with that valuable content, but it’s also important to stay on-brand and true to yourself. As we mentioned before, you are the sales funnel. You, your story and your purpose. So, let that show!

 

Creating Healthy Boundaries Between Your Off-line And On-line Life Is Crucial

At OSM, we believe in creating healthy boundaries between your off-line and on-line life. It can be so easy to get caught up in posting consistently, being “on” for your audience 24/7 and creating content that documents every moment of your life. We want to provide you with healthy strategies so that you can enforce these healthy boundaries in your own life!

 

Time Management Tips For Social Media:

  1. Spend 30min/day engaging on your social media. Use this time wisely to engage with your followers and to reach out to new accounts!
  2. Create a social media content calendar so that you don’t have to come up with new ideas every day.
  3. Find a social media scheduling app that works best for you!

 

What Type of Content Should You Be Sharing?

  • Behind-the scenes 
  • Your Purpose 
  • Your Values 
  • Your Products/Services In Action 
  • Your Personality 
  • Your WHY

 

Contact OSM For More Social Media Marketing Tips!

Contact OSM online for more digital marketing advice, tips and branding!
You can also call us at 613-969-0626 to speak directly with a member of our marketing team! 

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Define Your Digital Strategy in the Post-COVID and Pre-Holiday Marketplace

OSM in Belleville offers digital marketing strategy to local Quinte businesses.

Define Your Digital Strategy in the Post-COVID and Pre-Holiday Marketplace

Whether you are a brick-and-mortar or online-based business, 2020 has become the year where digital business strategy IS business strategy.

Understanding that your company must go digital is one thing, but mobilizing to make it happen is quite another.

This is where our marketing strategy team at OSM in Belleville comes in.

This blog post will give you a quick-start overview of how to define your digital strategy. Be sure to read all the way to the end for next steps!

 

Digital-Ready Industry Is Set to Reap the Rewards of Lockdown

This may seem like an odd statement to make. In this case, it is odd yet true.

A group of 800 key European decision-makers recently weighed in about the short-term and long-term economic impact of the global shutdown.

Nearly three-quarters of company owners observed that while short-term economic impact has been largely negative, the global lockdown is serving to separate out major players with staying power from all the rest.

Translation?

Companies willing to get creative and find the means to digitize their workforce, workplace and e-commerce marketplace will be the same companies to reap the long-term profits yet to come.

In other words, if you are not already hard at work defining your company's digital strategy, the time to pivot is fast drawing to a close. It is time to decide - digitize for future profitability and business success or get left behind forever.

Contact our digital marketing experts at OSM in Belleville to learn more about the digital opportunities in store for your business! 

 

Digital Life Is Here to Stay - Are You In?

In an analogy that may feel particularly apropos for the long, harsh winter season still to come, business owners that have mobilized for a rapid digital evolution are even now starting to pick up speed - like a snowball that gets bigger and faster as it approaches the finish line.

In contrast, those company owners who feel paralyzed, confused or simply exhausted from their efforts to stick to "business as usual" are slowing down. Some are even grinding to a hard stop.

Not every company will ring loud and clear in the 2021 New Year with open doors and big smiles.

If you are reading this though, this grim prognosis likely does NOT apply to you. You are aware that the impact of the lockdown is not going to be a temporary impact and that you have to learn to pivot and grow with the changes in the market place.

You understand that it is time to recalibrate your business model to flow with the new digitalization of darned near everything we do - from how we live, to how we work, to how we shop.

Speaking of how we shop, have you thought about adding e-commerce options on your website so that your customers can shop online throughout the holidays? Contact our e-commerce experts at OSM for more information on setting this feature up on your own website!

 

Get Speedy - Have FUN!

Fun, you say? How exactly can having to make a fast profitability pivot in an uncertain economy possibly be FUN?

We love the positivity from a recent McKinsey & CO. survey.

Business owners stated that now is the time to get creative - to innovate, to improvise and leap over their competitors to make progress.

If that doesn't sound like fun, we don't know what does!

After years or perhaps decades of struggling through all the usual rounds of red tape and traditional brick-and-mortar rules, regulations and hurdles, the national and global economy is starting to relax. Important barriers are falling away to make room for a digitized market space! 

Everyone, everywhere is beginning to embrace a survival-of-the-fittest mentality, which means if it works, it sticks and it stays.

So, if you have a crazy idea, something that absolutely would not have worked even a short year ago, this is the year to try it.

In fact, there are businesses of all shapes and sizes in all industries that are not just surviving, but doing better than they have ever done before. All because their leaders have embraced the current climate of innovate-to-survive, only to discover they were really innovating to THRIVE.

We believe that you can absolutely do the same with your business! 

 

3 Steps for a Speedy Digital Strategy Pivot

So, here is where you jump in. It is time to pivot, but you don't want to linger If you hesitate, you will start to stress and second-guess.

This is the time to pivot from your gut, not from your head.

These are the three steps you need right now to start that process. If you have any questions regarding these pivoting strategies, contact our marketing team at OSM today! 

1. For every brick-and-mortar process, find the digital version.

While we recognize that it is not possible to repair a furnace or change a tire online, there are many steps leading up to that purchase decision that can be digitized.

In some cases, the entire sales funnel may have a digital equivalent.

2. For maximum innovation, involve your employees at every level.

While remote work is here to stay, it isn't the ideal for every employee. Many employees actually report working harder while feeling increasingly disconnected from customers, peers and superiors.

It's time to reconnect. Invite your employees at every level to the table to talk shop. What your youngest employees lack in historical expertise, they may more than make up for with digital know-how.

When you gather in the full skillset of every employee, you find your best chances for a speedy, successful pivot.

3. Don't tinker - TRANSFORM 

Anyone who has ever gazed at a gadget and longed to take it apart to see how it works will love this step.

You don't want to just tweak or tinker with your current business model. You want to take it apart, lay all the pieces out, extract the parts that are no longer relevant and then build something new and great from the pieces you choose to keep.

THIS is the approach that will potentially turn 2021 into your most profitable year yet.

Are you ready to take the digital leap?

 

Reach Out to Quinte's Digital Strategy Experts

COVID-19 happened this year, but not every business is struggling because of it. We have helped many Quinte and surrounding small businesses digitize in order to streamline overhead and boost profits this year.

We can help you do the same! Contact our digital strategy experts at OSM in Belleville today to get started!

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